Social Media Strategist

Responsibilities

• Develops and executes Viega’s North American social media strategy, establishing audience, channel, content and engagement strategies aligned with business and marketing priorities.
• Develops strategies to grow and engage Viega’s priority audiences across relevant social channels.
• Develops and executes social thought leadership programs that strengthen Viega’s industry presence and showcase internal expertise.
• Identifies and partners with internal subject matter experts to uncover perspectives, stories and expertise and translate them into authentic social content.
• Coaches and supports subject matter experts and leaders in building their social presence and effectively engaging professional audiences.
• Creates engaging social-first content, including copy, photography, interviews and short-form video.
• Owns and manages Viega’s integrated social media calendar, balancing always-on content with campaigns, product initiatives, events and emerging opportunities.
• Partners with Campaign Marketing to develop social strategies and content supporting integrated brand, segment and product campaigns.
• Leads Viega’s influencer and creator marketing efforts, including identifying partners, developing activations and measuring performance.
• Uses social listening, audience insights and industry trends to identify relevant conversations, content opportunities and emerging trends.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Business or a related field required.
• 5-7 years of professional experience in social media, digital marketing, content marketing or related fields required.
• Prior experience developing and executing B2B social media strategies required.
• Prior experience developing social thought leadership and content in partnership with executives or subject matter experts required.
• Prior experience managing integrated social media calendars and developing social content supporting brand, segment and product campaigns required.
• Prior experience using social listening, social media management and analytics tools to inform strategy required.
• Prior experience with influencer or creator marketing programs preferred.

Preferred

• Prior experience developing influencer or creator marketing programs preferred.
• Previous experience leveraging AI and modern marketing tools to improve content development and efficiency preferred.
• Previous experience in industrial, manufacturing, construction, engineering or other technical B2B industries preferred.