Responsibilities

• YouTube videos (Shorts and potentially Long-form)
• Short-form videos for TikTok (clear, discovery-focused)
• Identify strong hooks, teaching moments, and structure within existing content
• Optimize videos for platform-specific formats, pacing, titles, captions, and basic SEO/search intent
• Collaborate on thumbnails and presentation to improve clarity and retention
• Develop and refine a sustainable, repeatable workflow for video performance
• Track results and adjust strategy based on what’s resonating
• Set-up and optimize Tik Tok shop i,e., determine what products should be available and sync them
• Optimize YouTube Channel i.e., streamline the categories, create video covers, etc.
• Publish video content across YouTube and TikTok in platform-appropriate formats

Requirements

• Proven experience editing and/or strategizing video for YouTube and TikTok
• Experience managing or publishing content for brand social platforms
• Strong editing skills (Premiere, Final Cut, DaVinci, CapCut etc.)
• Comfort with community engagement and brand voice representation
• Experience with scheduling or native platform tools
• Ability to collaborate closely with a small, mission-driven team

Preferred

• Background in skincare, wellness, herbalism, or holistic health
• Experience repurposing long-form → short-form content
• Prior work with thoughtful or values-led brands