Social Media Strategist

Responsibilities

• Develops multi-channel social media strategies that define each platform's role, priority audiences, content architecture, publishing approach, and success metrics in alignment with business goals, brand standards, and external affairs objectives.
• Conducts audience research, and social listening to understand behaviors, needs, sentiment, brand mentions, and opportunities for meaningful engagement.
• Establishes content pillars, narrative frameworks, editorial direction, and content calendars that guide consistent, audience-centered social media output across all platforms.
• Creates campaign concepts and ongoing content programs that support brand strategy, organizational priorities, service lines, and measurable agency goals.
• Designs, writes, edits, produces, schedules, and publishes accessible, platform-specific content, including short-form video, graphics, photography, and copy, using appropriate content and scheduling tools.
• Manages community engagement across comments, direct messages, and brand mentions; coordinates timely responses and escalates sensitive issues to protect organizational reputation and patient privacy.
• Develops influencer and creator program strategies, including partnership objectives, selection criteria, participation tiers, brand and content guidelines, approval processes, and performance expectations.
• Builds measurement frameworks, key performance indicators, dashboards, and reporting structures; analyze results and translate findings into clear recommendations for ongoing optimization.
• Monitors cultural and industry trends, platform updates, emerging formats, and the competitive landscape to identify responsible opportunities and improve channel and content performance.
• Collaborates cross-functionally with Business Development, subject matter experts, internal leadership, marketing and communication partners to manage briefs, brand messaging, approvals, assets, timelines, and coordinated execution

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field
• At least four (4) years of progressive experience in social media, digital strategy, content, marketing, or communications, preferably in a healthcare or mission-driven organization.
• Experience in graphic design along with the social media as well as event engagement that includes day of photography, social media, planning etc.
• Demonstrated experience developing multi-channel social media strategies, platform roles, audience targets, content architecture, and campaign plans aligned with business goals.
• Experience conducting audience research, developing personas, using social listening, and applying insights to content and engagement decisions.
• Hands-on skill in writing, visual storytelling, graphic content, and short-form video creation, editing, formatting, scheduling, publishing, and deployment
• Strong knowledge of platform-specific formats and best practices, community management, digital accessibility, reputation management, and appropriate issue escalation.
• Proficiency with social media scheduling, management, and analytics platforms and content creation tools such as Canva or Adobe Creative Suite.
• Data analysis and reporting fluency, including the ability to develop KPIs and measurement frameworks and translate performance results into actionable recommendations.
• Strong project management, cross-team collaboration, and organizational skills, with the ability to manage priorities, approvals, timelines, and ongoing publishing demands.

Benefits

• Multiple medical plan options, including a no-premium plan for employees and their families
• Multiple dental plan options, including orthodontic coverage
• Vision insurance
• Group life and disability insurance
• Pet insurance
• 401(k) plan with company match
• Interest-free medical line of credit
• Financial education, planning, and support resources
• Monetary company contribution toward eligible benefits
• Bilingual pay differential