Responsibilities

• Own the day-to-day social strategy and execution across TikTok and Instagram
• Build and manage a weekly content calendar based on the brand’s goals, audience, and performance data
• Develop content concepts, hooks, scripts, and creative angles — not just execute ideas given to you
• Lead a monthly on-site content shoot in Miami
• Film, direct, and edit high-quality short-form video
• Work directly with founders and team members to create natural, personality-driven content
• Create a mix of educational, entertaining, founder-led, trend-driven, community-focused, and conversion-oriented content
• Identify relevant TikTok trends, cultural moments, conversations, and opportunities the brand can participate in
• Write strong hooks, captions, CTAs, and on-screen copy
• Develop Instagram Stories that build community and drive inquiries, bookings, and engagement

Requirements

• Excellent short-form video editing skills and a strong eye for pacing, composition, and storytelling
• Experience creating content specifically for TikTok and Instagram
• A strong understanding of why people stop scrolling, watch, share, save, and take action
• Strong instincts for hooks, storytelling, trends, and platform-native content
• The ability to take an idea from concept → filming → editing → publishing → performance analysis
• Confidence directing people on camera and making content feel natural rather than overly scripted
• The ability to take a subject that could feel repetitive, technical, or “boring” and turn it into content people actually want to watch
• Strong copywriting skills, particularly for hooks and short-form content
• Good creative judgment — you know when to follow a trend, when to adapt it, and when to skip it
• Strong organization and the ability to independently manage an account and deadlines

Preferred

• Healthcare, fitness, wellness, insurance, finance, or other regulated-industry experience is a plus, but not required