Responsibilities

• Lead organic social strategy with the Digital Marketing Manager, setting priorities, content direction, goals, and testing opportunities.
• Stay current on platform and audience trends and recommend where to focus.
• Own a forward-looking editorial calendar balancing planned content, organizational priorities, and timely opportunities.
• Find and develop compelling, audience-relevant stories across the credit union.
• Evaluate social requests, recommending the best approach or declining opportunities that are not a good fit.
• Partner with Creative Services, which produces most social copy and creative assets; provide channel direction and review content for social fit.
• Create social content as needed; support periodic event capture and guide internal partners on content capture.
• Manage day-to-day publishing across social channels, including scheduling and tagging in the social media management platform.
• Ensure social content follows applicable regulations and Service Credit Union compliance requirements.
• Monitor and engage with comments, direct messages, mentions, ratings, reviews, and relevant conversations; identify emerging issues, trends, and content opportunities.

Requirements

• Experience owning or leading an organic social media program, with strong strategic and editorial judgment.
• Strong storytelling skills and the ability to develop compelling, audience-relevant content.
• Strong understanding of major social platforms, community management, social listening, analytics, and social media management tools.
• Ability to write and edit social copy and create content using photography, mobile video, short-form video, graphic design, and editing tools.
• Strong communication, presentation, organizational, and stakeholder-management skills, including constructive pushback and collaboration.
• Self-directed, accountable, and adaptable; able to improve processes, learn new technologies, and responsibly use AI and other emerging tools within brand, privacy, compliance, and regulatory requirements.
• Education: Bachelor’s degree required, ideally in business, marketing, communications, advertising, or a related field.
• Experience: 3–5+ years of progressively responsible social media experience, including experience owning or leading an organic social media program. Experience in financial services or another highly regulated industry is strongly preferred.