Social Media Strategist

Responsibilities

• Own our Chinese (Xiaohongshu/RedNote, WeChat, Douyin) and U.S. (Instagram, LinkedIn, Facebook) channels, with a weekly content calendar and posting cadence for each.
• Handle publishing details: captions, subtitles, covers, scheduling, account access, and Chinese-platform verification rules.
• Edit and publish short-form video every week, turning our team's footage into stories.
• Create image and promotional posts, including event content and requests from Outreach & Enrollment.
• Capture center life and cultural celebrations, always with participant consent and compliance review.
• Repurpose brand films and participant stories across channels.
• Own DMs and comments, replying warmly and handing qualified leads to Outreach & Enrollment.
• Find and manage creator and micro-influencer partnerships, and support paid promotion of top-performing video.
• Track performance, share clear insights and recommendations, and give regular progress updates.
• Build simple, efficient workflows, including smart use of AI tools.

Benefits

• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Parental and Caregiver Leave
• Lunch, as well as delicious snacks and coffee to keep you energized
• Paid Time Off across holidays, vacation time, personal days, and sick days
• 401k Plan
• Personal and professional development, including CME support and career growth opportunities
• Subscriptions and training on using AI tools