Social Media Strategist

Responsibilities

• Become an integral part of the team to plan, create, and manage brand-consistent digital marketing strategies for multiple clients.
• Write and edit clear, engaging, and on-brand copy for captions, blogs, promotional emails, infographics, and all forms of social media.
• Consistently design error-free content without spelling, grammatical, and formatting mistakes and meet all assigned deadlines.
• Maintain brand guidelines when overseeing graphic design and sourcing miscellaneous content, then use this content to plan & design an aesthetically pleasing Instagram grid.
• Engage in daily community management which requires listening and responding to the client’s audience using a brand-consistent voice.
• Create assets for our Paid Ads Specialist to use in paid campaigns.
• Mood board and plan for internal and client photoshoots.
• Support content creation for our clients. This might look like filming UGC in person at the client's business or helping at a client photoshoot.
• Analyze monthly analytics, track ROI of campaigns, and adapt social media strategies as needed to increase effectiveness.
• Optimize the language, tone, and message of social media strategies based on our clients’ target audience’s behaviors.

Requirements

• Minimum 3 years experience in social media management
• 1 year preferred in an account management role
• Strong knowledge and familiarity of social media platforms, including Instagram, TikTok, Pinterest, Facebook, and LinkedIn
• Bachelor’s Degree in marketing, communications, creative writing, English, or equivalent work experience required
• Passion for social media and ability to stay on top of trends and social media best practices
• Experience in adapting language, tone, and messaging to the audience of varying clients across industries
• Experience in successfully managing multiple long and short-term projects
• Ability to manage deadlines to deliver tasks on schedule and problem-solve through issues
• Must have availability to work during business hours of Monday through Friday, 10am to 5pm PST
• Must be detail oriented, a clear communicator and a problem-solver

Benefits

• Fully Remote Working Schedule: Work from home or from a coworking space.
• Wifi + Cell Phone Reimbursement: We’ll reimburse you $100 each month for your cell phone and Wifi.
• Responsible PTO Policy: As a full time employee, you will have a responsible PTO Policy which means you can take time off as you need it. Part time employees qualify for 72 hours of PTO annually.
• Retirement Plan: Once hired as a full time employee, you can sign up for a retirement plan with a 3% match.
• Maternity + Paternity Leave: Full time employees may receive up to 12 weeks of maternity and paternity leave with up to 50% of their average weekly salary. Part time employees may receive up to 25% of their average weekly pay for up to 12 weeks.
• Health Insurance Options: Once hired as a full time employee, you will receive healthcare reimbursement options of up to $500 per month.
• Yearly Retreat: In 2024, we went to Scottsdale. Last year, we went to the Olympic Rainforest in Washington. Next, we're going to San Diego! All travel expenses are covered.
• Learning Opportunities: Want to take a course? Go to a conference? We’ll reimburse learning opportunities for you, up to $750 per year.