Social Media Strategist

Provo, UT (Hybrid)

$50K/yr – $60K/yrMid LevelSalaried Ft

Posted 2 weeks ago

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Job Description

Responsibilities

Social media strategy across client accounts — setting direction, owning the framework, and driving continuous improvement
Content creation as needed — outsourcing as needed; You will not be expected to create all organic social content, but we are looking for someone with a least basic ability to create posts / edit video / etc. We have on-staff designers and producers for more skilled needs.
Platform optimization and algorithm fluency — staying current on how platforms actually work and applying that knowledge to client results
Testing and experimentation — running structured tests, interpreting results, and making evidence-based recommendations (not just "I've heard people say that it’s better to..." — let the data lead)
Brand differentiation — knowing when to apply best practices and when to break the mold to help a brand claim its own identity
Operational efficiency — building the systems, tools, and workflows that let you and the creative team execute well without burning out
New business support — contributing to pitches and proposals with a sharp point of view on organic media strategy
Maintaining social media profitability — helping ensure time and costs associated with social media stays within retainer and/or project budgets; identifying opportunities to strategically increase client investments related to content/PR.

Requirements

Experience managing accounts on Instagram, Facebook, TikTok, YouTube, LinkedIn

Preferred

You get frustrated (don’t even accept) when decisions are made on vibes instead of evidence
You have opinions about platform strategy — and you can back them up, while still being collaborative
You build workflows that make your team faster without making content worse
You can tell the difference between a brand that's following trends, one that's setting them, and which type your client’s brand ought to be
You enjoy sharing your learning and insight with others for their growth and understanding
You write pitch decks and contribute to winning a client
Experience managing accounts on Instagram, Facebook, TikTok, YouTube, LinkedIn

Benefits

Health/vision/dental/life insurance program
401(k) match after 1 year of employment
PTO
Maternity / Paternity Leave
Flexible work-from-home

Relic Advertising

Over the years, we have perfected processes and marketing strategies to allow for amazing products. We have hand picked a team to work with your specific account based on your needs and the strengths of our individual team members. We pride ourselves in a high level of client service and a hands-on approach to your specific marketing plan. Our creative department produces high level content and creativity in everything that they do because we understand how important messaging is, especially when coupled with high level creative.When working with us, consider this.1. Relic has a long term outlook on clients. We are looking for long lasting relationships that will benefit both parties for years to come. Because of this focus, we are result oriented because we know that for us to have a strong relationship, we have to provide results today.2. All art, programming and strategies of Relic remain the property of the client. Once your marketing assets and collateral are complete, you will have complete control of the marketing materials as well as access to all art, code and copy.3. Our designers and interactive programmers are in house. 100 percent of the creative and web development will be completed by our staff with zero outsourcing. This allows for quick changes, easy coordination and swift completion.4. Our ideas for this plan, coupled with the creative to go with it are cutting edge. You will find the end product to exceed expectations.

Founded in 2009

Provo, Utah, USA

10 employees (4 in marketing)

www.relicagency.com