Social Media Strategist

Responsibilities

• Social Strategy & Growth
• Develop and own the organic social strategy across ~Pourri and our founder's social channels.
• Build strategies specifically designed to increase followers, engagement, reach, and brand awareness.
• Determine the role of each platform, including TikTok, Instagram, YouTube/YouTube Shorts, Facebook, LinkedIn, Pinterest, and emerging channels.
• Determine what content belongs where, what should cross over between brand and founder channels, and why.
• Develop content pillars, recurring formats, series, and channel strategies that can scale.
• Establish the appropriate posting cadence and broader content rhythm based on audience behavior and platform performance.
• Identify opportunities to build greater connection between ~Pourri's brand ecosystem and our founder-led content.
• Insights, Analytics & Optimization
• Establish social KPIs and reporting that clearly show what's working, what's not, and what we're doing next.

Requirements

• 4–6 years of experience in social media strategy, organic social, content strategy, or a closely related field.
• Proven experience developing social strategies that resulted in measurable follower growth, engagement, reach, or brand awareness.
• Experience working with a consumer-facing brand.
• Deep understanding of TikTok, Instagram, and YouTube/YouTube Shorts, with working knowledge of additional platforms such as Facebook, Pinterest, LinkedIn, and emerging channels.
• Strong understanding of organic social analytics, KPIs, audience insights, platform performance, and experimentation.
• Ability to show specific examples of strategies you've personally developed, what you changed, and the results those changes produced.
• Strong understanding of short-form content, social storytelling, hooks, trends, platform-native creative, and what drives engagement.
• Ability to balance creative instinct with data and use both to make decisions.
• Strong writing, communication, and presentation skills.
• Comfortable providing creative direction and working directly with people responsible for filming, editing, design, and content production.

Preferred

• Experience developing social strategy for a founder, CEO, entrepreneur, or public figure.
• Experience working within a founder-led, entrepreneurial, or high-growth consumer company.
• Experience balancing a corporate/consumer brand voice with a founder's personal voice.
• Social strategy experience for a podcast, episodic show, or other recurring programming.
• Experience working directly with platform representatives from Meta, TikTok, YouTube, or other major social platforms.
• Social listening experience.
• Experience working with creators and micro-influencers.
• Experience translating organic social performance into paid social testing and creative recommendations.
• Familiarity with tools such as Sprout Social or Sprinklr and project management platforms such as Asana.
• Enough knowledge of content production and editing workflows to give strong creative direction without needing to be the team's full-time editor.

Benefits

• Creative, energetic environment (with award-winning products)
• Hybrid work setup (remote plus in-office and on-set days)
• Medical and dental benefits
• Matching 401(k)
• Massage chair and relaxation room (when in-office)
• Bottomless lattes (also when in-office, we're not shipping espresso... yet)
• Casual work environment, flush yeah
• Endless poop and odor jokes (obviously)