Responsibilities

• Develop platform-specific social media strategies rooted in audience psychology, competitive analysis, and client business goals
• Define content frameworks that move audiences through awareness, consideration, and conversion
• Identify what makes each brand genuinely different and build content that communicates that — without saying it directly
• Collaborate with the Account Strategist on quarterly campaigns and translate overarching brand strategy into social-first thinking
• Stay ahead of platform shifts, cultural moments, and audience behavior changes and bring those insights to clients proactively
• Concept, write, design, and edit content across Instagram, Facebook, TikTok, and LinkedIn
• Write copy that is precise, human, and brand-specific — never generic, never AI-sounding
• Design graphics in Canva and edit short-form video in CapCut or natively in-app
• Build and manage content calendars across multiple client accounts simultaneously
• Own the performance of social across your client portfolio — set goals, track metrics, and report on what matters

Requirements

• 4–6 years of professional post-graduation experience in social media, content strategy, or digital marketing — agency experience required
• Demonstrated ability to build social media strategies that connect to business outcomes, not just on-platform growth
• Deep understanding of audience psychology and how to use it to drive content decisions
• Exceptional copywriting skills — you can write in ten different brand voices and none of them sound like you
• Hands-on execution skills: Canva, CapCut, scheduling platforms, and analytics tools
• Experience managing multiple client accounts simultaneously with competing deadlines
• Analytical confidence — you know which metrics matter and why, and you use data to make creative decisions
• Based in Indiana with ability to travel to Indianapolis for occasional content shoots

Preferred

• Experience capturing and editing short-form video content
• Experience working with founder-led brands in wellness or hospitality
• Comfort working in a fast-paced, collaborative agency environment

Benefits

• Benefits : Health, dental, and vision insurance.
• Time Off: 2 weeks PTO, 10 holidays, 3 floating holidays, and your birthday off
• Professional Development : A yearly professional development stipend
• Remote Work : Flexible hours with results-first accountability
• Culture: Transparent, collaborative, and growth-oriented