Responsibilities

• Develop and execute a comprehensive social media strategy that supports enrollment, retention, recruitment, and brand awareness goals.
• Maintain distinct brand voices for public charter schools (communityfocused, tuitionfree choice) and private Christian schools (missiondriven, valuesbased).
• Build and manage an integrated editorial calendar aligned with admissions priorities, enrollment campaigns, school events, academic milestones, celebrations, fundraising initiatives, and recruitment efforts.
• Establish and maintain social media guidelines, brand standards, and contributor resources to ensure consistency across all campuses.
• Stay current on social media trends, platform updates, shortform video best practices, and parentfocused digital marketing strategies.
• Transform daily campus experiences into compelling digital stories that showcase student achievement, school culture, and mission impact.
• Create highperforming Reels, TikToks, Stories, and static content designed to increase family engagement, tour registrations, and enrollment applications.
• Capture and communicate authentic moments that strengthen brand trust and community connection.
• Write clear, persuasive, and conversionfocused organic social media copy tailored to distinct audiences across public charter and private Christian school networks.
• Align messaging with paid digital advertising campaigns and broader enrollment marketing initiatives.