Social Media Strategist & Content Creator

Responsibilities

• Social Media Planning & Oversight
• - Guide the creation and implementation of social media strategies across Blue Cross of Idaho and affiliated brands.
• - Take responsibility for daily oversight of social media platforms, covering content scheduling, posting, audience interaction, and tracking results.
• - Develop and maintain content calendars aligned with brand priorities, marketing campaigns, sponsorships, community initiatives, and organizational goals.
• - Find opportunities to increase brand awareness, audience engagement, and social media effectiveness.
• - Monitor platform trends, emerging content formats, and industry guidelines to continuously improve social performance.
• - Analyze and report on social media metrics and provide recommendations for optimization.
• Content Creation & Storytelling
• - Create compelling content across social, digital, and marketing channels using written, visual, and video formats.
• - Capture high-quality photography and videography that showcases our brands, people, and communities vividly.

Requirements

• Solid experience in social media strategy and content planning.
• Exceptional writing, editing, and storytelling skills.
• Proven ability to create engaging content that aligns with brand and business objectives.
• Strong skills in photography and videography.
• Ability to think strategically while accomplishing tactically.
• Excellent organizational, project management, and time management skills.
• Strong interpersonal abilities and the capability to establish connections at every level within an organization.
• Self-motivated, proactive, and comfortable working independently.
• Creative problem solver with a passion for storytelling, community engagement, and brand building.
• Required Education: Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent experience.

Preferred

• Experience working in healthcare, insurance, nonprofit, or other regulated industries.
• Experience in covering live events, sponsorships, and community activities.
• Drone photography or videography experience.

Benefits

• We offer a robust package of benefits including paid time off, paid holidays, community service and self-care days, medical/dental/vision/pharmacy insurance, 401(k) matching and non-contributory plan, life insurance, short and long term disability, education reimbursement, employee assistance plan (EAP), adoption assistance program and paid family leave program.