Senior Reddit Strategist

Responsibilities

• Plan each client's program. You tailor our playbook to each brand. A typical program includes setting up the brand's accounts, taking part in the high-priority threads that matter to them, creating the brand's own subreddit and bringing their community together in one place. You also own the creative strategy: when the playbook doesn't cover something, you come up with the idea, organic or paid.
• Lead the marketers. Every client is assigned a Reddit marketer and community manager, who leads the work day to day and represents the client on Reddit. You make sure their work stays on track: you review drafts before anything goes live, make the call on tricky threads and coach each marketer every week.
• Own the client relationship. You run each client's monthly call: what we did, what it got them and what comes next. Early on you are also their account manager.
• Train clients on Reddit. Clients are often not Reddit natives, so you teach their team how Reddit works and what to expect from it.
• Make the playbook better. You bring back what worked and what didn't on every account, so the next client starts ahead.
• Everything we post is disclosed and approved before it goes live. When a high-priority thread breaks, the team is in it fast, and you make sure that happens.

Requirements

• A deep understanding of Reddit culture. You have a real personal Reddit history, you know how subreddit rules work and you can tell which ideas a community will reward and which it will remove.
• At least 3 years of working on Reddit professionally, with experience from the inside: running Reddit Ads for brands or working at Reddit Inc.
• You have run Reddit strategy for brands, and you can show the plan and what happened.
• You have managed, trained or reviewed other people's work.
• You would rather do the work than only manage it. This is a senior, hands-on seat, not a director role.
• You are comfortable working fully disclosed, under real names.

Preferred

• 5+ years in a role directly tied to Reddit.
• You have worked at Reddit Inc., ideally on Karma Lab, Reddit's creative strategy team.
• Agency experience.
• Data fluency. You can pull the numbers behind a program and explain what they mean to a client.
• You have run organic Reddit or community for a brand.
• You know consumer ecommerce brands.
• You have managed freelancers across time zones.
• You know SEO or AEO/GEO.