Social Media Manager

Responsibilities

• - Lead the overarching social media strategy and organic channel management across Instagram, Facebook, LinkedIn, TikTok, YouTube, and X, driving brand growth, engagement, and community development
• - Develop and execute data-driven content strategies that increase brand awareness, audience engagement, and platform performance across key social channels
• - Explore and apply AI tools to support content ideation, editing, reporting, and workflow efficiency, while ensuring all AI-assisted content is accurate, on-brand, and aligned with company guidelines
• - Edit, shoot, and publish high-quality, on-brand social content, including short-form video, photo, and graphics, tailored to each platform and its trends
• - Build and oversee content calendars, ensuring consistent, timely publishing and messaging that is accurate, thought through, and relevant across all platforms
• - Oversee social-first campaign execution from concept through publishing, balancing brand objectives, platform trends, and audience insights to deliver high-performing content
• - Own social reporting and performance analysis through weekly and monthly analytics, leveraging insights to optimize content strategy, identify growth opportunities, and improve KPIs
• - Set realistic goals and targets for MOM/YOY growth and measure results by channel and project
• - Actively engage with followers and monitor community conversations, including comments, direct messages, and mentions, in line with brand voice
• - Partner closely with PR, Leasing, Sales, and the broader marketing teams to amplify campaigns, maximize creator and user-generated content (UGC), and ensure cohesive cross-channel storytelling

Requirements

• - An extensive knowledge of organic social media best practices and platform trends across TikTok, Instagram, Facebook, LinkedIn, YouTube, and X
• - Experience in social media or content marketing roles at management level
• - A post-secondary school diploma/degree (Marketing, Communications, or Business concentrations an asset)
• - A strong portfolio of social content you have created, with demonstrated growth in followers and engagement
• - The ability to take data analysis and reporting, and convert to real world trends, meanings, and solutions
• - Hands-on experience with social analytics and scheduling tools (e.g., Later, Meta Business Suite, native platform analytics)
• - Excellent project management skills, with the ability to manage multiple campaigns and content streams at once; experience with Asana is an asset
• - Superior writing and editing skills, with a strong sense of brand voice
• - Proficiency in photo and video editing tools (e.g., CapCut, Adobe Premiere, Photoshop, Canva); Adobe Creative Suite is an asset
• - Working knowledge of AI tools for content creation, analytics, and productivity (e.g., Claude, Grok, Granola), with sound judgment on their responsible use

Preferred

• - A post-secondary school diploma/degree (Marketing, Communications, or Business concentrations an asset)
• - Asana is an asset
• - Adobe Creative Suite is an asset
• - CapCut, Adobe Premiere, Photoshop, Canva proficiency is an asset
• - Working knowledge of AI tools for content creation, analytics, and productivity (e.g., Claude, Grok, Granola), with sound judgment on their responsible use

Benefits

• - Competitive pay and a comprehensive benefits package.
• - Benefits include company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance.
• - Annual education allowance.
• - Generous referral program.
• - Fun and collaborative company culture with lots of team-building events.
• - Local discounts at restaurants, clothing stores, personal training, and more.
• - Free access to a fully equipped gym.
• - Friends and Family rates for hospitality brands.