Social Media Creative | $100/hr | Remote

Responsibilities

• Review social posts, advertisements, videos, campaign concepts, and other creative assets.
• Compare multiple creative options and determine which is strongest for a specific objective and audience.
• Evaluate whether creative accurately addresses the campaign brief and communication goal.
• Assess alignment with brand voice, visual identity, messaging standards, and creative guidelines.
• Determine whether content is appropriate for the platform where it will be published.
• Evaluate hooks, headlines, copy, visuals, calls to action, pacing, and overall creative effectiveness.
• Identify claims, disclosures, usage rights, copyright, or platform policy issues that may create problems.
• Assess whether creative feels authentic and appropriate for the intended audience.
• Review creative for clarity, consistency, originality, and persuasive impact.
• Write concise explanations describing why one creative execution is stronger than another.

Requirements

• Professional experience as a Brand Creative, Creative Strategist, Art Director, Copywriter, Social Media Creative, Content Lead, Creative Producer, or closely related professional.
• Experience creating, directing, reviewing, or approving real marketing and brand campaigns.
• Experience working from creative briefs and delivering assets for publication.
• Familiarity with at least two major platforms such as Instagram, TikTok, YouTube, LinkedIn, Meta Ads, or other paid social channels.
• Strong understanding of brand voice, visual identity, audience targeting, and platform-specific creative.
• Ability to compare multiple creative executions and explain which one is stronger.
• Experience participating in creative review, approval, revision, and publishing workflows.
• Strong critical thinking and attention to detail.

Preferred

• Professional experience in brand marketing, advertising, social media, creative strategy, art direction, or content production.
• Agency, in-house brand, startup, or client-facing creative experience.
• Experience developing or reviewing paid social advertising.
• Experience with short-form video and social-first creative.
• Experience working across multiple major social platforms.
• Experience interpreting campaign performance and applying insights to future creative.
• Experience reviewing brand guidelines, marketing claims, disclosures, or usage rights.
• Experience providing creative direction to designers, copywriters, video editors, photographers, or creators.
• Experience developing briefs, campaign concepts, content strategies, or creative testing plans.