Social Media Strategist, B&H Creators at B&H Photo Recruiting Department | New York City, NY | $72K/yr – $90K/yr

Social Media Strategist, B&H Creators

New York City, NY (On-site)

$72K/yr – $90K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-channel social programming for B&H Creators, turning calendars, franchises, and performance data into growth across audiences and engagement.

Own the cross-platform social strategy and publishing cadence to drive reach, engagement, and retention.
Build recurring content franchises and data-driven programming based on audience behavior and platform trends.
Translate analytics into actionable leadership-ready recommendations and measurable improvements.

Job Description

Responsibilities

Own the social media strategy across all B&H Creators platforms, including YouTube, Instagram, TikTok, LinkedIn, Threads, X, and emerging channels.
Develop and maintain a comprehensive content calendar that aligns with events, podcasts, creator partnerships, sponsorships, educational programming, and marketing initiatives.
Build recurring content franchises and programming that drive audience growth, engagement, and retention.
Analyze platform performance, audience behavior, and content trends to make informed programming decisions.
Create monthly and quarterly reports that translate analytics into actionable recommendations and measurable business insights.
Establish KPIs, benchmarks, and success metrics across all social platforms.
Develop platform-specific content strategies that maximize reach, engagement, and community growth.
Write, manage, and optimize the B&H Creators newsletter, with a focus on audience growth, engagement, and click-through performance.
Oversee publishing schedules and ensure consistency in voice, quality, and brand standards.
Develop social media playbooks and best practices for content optimization.