Manager, Global Social Media Creative

New York City, NY (Hybrid)

$105K/yr – $141K/yrManager5+ years expFull time

Posted 3 hrs ago

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Job Summary

Owns end-to-end social-first creative campaigns from concept through on-set direction, production oversight, and asset QA, while partnering with Strategy and cross-functional teams to drive brand storytelling across global channels.

  • Defines creative pitches, treatments and talent briefs for social campaigns
  • Leads on-set production and post-production oversight, ensuring alignment with brand KPIs
  • Collaborates with Social Media Strategy and cross-functional partners to deliver cohesive, strategic content

Job Description

Responsibilities

  • Oversee full development of social-first creative programming inclusive of developing creative pitches, treatments and talent briefs, determining content crews, on-set creative direction, post-production oversight, rollout development, and asset QA
  • Execute real-time design and production of social-first assets by channel – including but not limited to video, static images, graphic treatments, etc.
  • Be on-set for Social Creative campaigns and initiatives, supporting Director, Social Creative as well as leading select photo and video shoots
  • Prepare and manage retouching and other production needs on projects
  • Partner closely with Social Media Strategy team to lead, develop, and execute smart, unexpected creative content, series and storytelling in alignment with brand identity aesthetics to meet department objectives and KPIs, deployed across all Global social media channels
  • Collaborate with Social Media Strategy team to brainstorm campaign and always-on content strategies, tailored to the editorial calendar and emerging best-practices
  • Continuously develop knowledge regarding new design trends, innovation in the creative and social media fields, and technology and pitch new ideas based on cultural trends and past content KPI impact
  • Participate in internal meetings as well as interact with external vendors, inclusive of agencies, content crews, and post-production vendors
  • Work closely with, communicate and present creative with all key stakeholders, inclusive of Senior Leadership
  • Partner cross-functionally with the Global Integrated Marketing, PR, E-Comm, Fashion Office, and Production teams to plan, brief, communicate and adjust social media content

Requirements

  • 5-7 years of social media content creation experience, in house or at an agency. Fashion, beauty and lifestyle experience required.
  • Education: Bachelor’s Degree Required
  • Superior understanding of the history of Calvin Klein Advertising and the current Brand platform
  • Exceptionally skilled at storytelling through short and longform video formats, image curation, visual storytelling, typography, layout, form and color
  • In-depth knowledge of Adobe Creative Suite
  • On-set and live event art director experience required
  • Comfortable and confident directing and interviewing high profile-talent
  • Well-rounded video and design experience across all social media channels
  • Keen sense for color, layout, form, imagery, typography, and composition
  • Obsessed with the ever-changing landscape of Social Media and internet culture at large

Benefits

  • Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
  • 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
  • Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
  • Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
  • Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
  • Education Assistance: Receive support for continued education including tuition reimbursement.
  • Associate Discount: Shop at our company outlets and e-commerce sites at a discount.
Calvin Klein logo

Calvin Klein

3.5 Glassdoor

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future.Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, non-conformist ideals. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, and underpins our promise of creativity, confidence and empowerment.The Calvin Klein brands are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are rooted in responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9.3 billion in 2022. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.

Founded in 1968
USA
8.3K employees (1,336 in marketing)
63% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
880.5K
Monthly Google Ads Budget
$18
Traffic Source Mix
Search
52.6%
Direct
39.1%
Referral
4.3%
Social
1.7%
Paid
2%

Headcount Trend

Current headcount: ~8.8K

Marketing Team

Marketing Team Size
683 (8% of company)
Median Career Experience
13 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
6

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