Responsibilities

• Lead day-to-day planning, content creation, and publishing across Instagram and TikTok
• Maintain a consistent posting cadence that keeps Glowbar present, relevant, and culturally plugged in
• Write sharp, on-brand copy for every post, caption, and community touchpoint
• Build and maintain a content calendar that balances brand priorities, campaign moments, studio openings, and cultural opportunities
• Owning strategies on our current channels and ideating strategy for channels we haven’t touched yet
• Partner closely with our Founder and CEO to develop and execute her personal social media presence across Instagram and TikTok
• Bring a strong creative point of view to her content, helping position her as one of the most compelling and credible voices in the skincare space
• Concept, shoot, edit, and publish content that feels authentic to her voice while reflecting the highest creative standard
• Concept, shoot, edit, and publish original content across platforms
• Partner with the marketing team to translate IRL moments like events, activations, and studio openings into compelling social content

Requirements

• Bachelor's degree
• Minimum 1 to 3 years of experience in social media, influencer marketing, or content creation
• Hands-on fluency in TikTok and Instagram, you don't just use these platforms, you understand how they work
• Graphic design experience in Canva, Figma, Adobe Suite, or similar platforms
• Experience producing and editing native social content
• Strong copywriting skills
• Highly organized with strong project management skills
• Excellent written and verbal communication skills
• You are an energetic, proactive self-starter who thrives in a fast-paced environment

Preferred

• Experience with TikTok Shop or creator commerce programs
• Experience in Asana
• Experience in CreatorIQ or similar platform
• Existing relationships in the beauty or skincare creator community
• Love of beauty, wellness, and skincare
• Experience at an early-stage or scaling startup