Social Media Strategist

Draper, UT (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end social strategy and cross-team coordination for client campaigns, translating goals into monthly plans, content, and paid tactics that drive leads and engagement.

  • Plan, execute, optimize, and report on monthly social advertising plans for multiple clients.
  • Collaborate across traditional, account management, and digital teams to ensure a cohesive, cross-channel strategy.
  • Craft compelling writing and graphics to optimize performance and client results.

Job Description

Responsibilities

  • Plan, execute, optimize, and report on clients’ social media advertising plans on a monthly basis.
  • Communicate effectively with clients and teammates, generate leads and engagement through writing, and craft high-quality graphics.
  • Collaborate with traditional media, account management, and digital media teams to ensure cross-channel marketing consistency and optimal strategy.

Requirements

  • Two to three years of account management/project management experience.
  • One to two years of experience in creating social media content/advertising.
  • Experience in executing paid social media marketing campaigns.
  • Deep knowledge of the social media channels, including Facebook, Instagram, LinkedIn, and Twitter.
  • Ability to articulate social media innovations to clients and pitch the latest innovations in ties to how it’ll benefit their business.
  • Strong ability to turn client goals into a social strategy and carry out tactics needed to make campaigns successful.
  • Ability to research industry trends, write social posts/ads, build graphics, and edit videos.
  • Strong written and verbal communication skills.
  • Experience in automotive not required, but a plus.
  • Understanding of traditional advertising is a plus.
  • Knowledge of AP Style is a plus.
  • Works well in a fast-paced and team environment.
  • Positive energy.
  • Proficient with Adobe, Microsoft Office, and Apple products.

Preferred

  • Automotive industry experience
  • AP Style knowledge

Benefits

  • Pay and Recognition: Paid holidays & paid time off
  • Paid training
  • Stock Awards (select management and front-line team members eligible)
  • Insurance / Retirement: Medical, vision, dental, accident, critical illness and hospital indemnity plans
  • Up to 12 weeks paid pregnancy leave (disability leave)
  • Paid Parental Leave
  • Health savings
  • Flexible spending accounts (tax-free)
  • Short-term and Long-term disability plans
  • Life Insurance (Whole Life and Term)

Asbury Automotive

Asbury Automotive is a consumer goods company based out of 1290 Franklin Dr SE, Marietta, Georgia, United States.

Marietta, Georgia, USA

Marketing Team

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