Social Media Strategist

Responsibilities

• Identify consumer trends and insights as a springboard for creative ideation, and develop sound strategic social media and influencer recommendations based on a clear understanding of client business objectives.
• Serve as the agency’s lead on influencer marketing, providing POVs, best practices and recommendations across multiple clients.
• Develop social influencer strategies that align with key client objectives and platform best practices.
• Develop content strategies with an understanding of the social media landscape, how consumers use each platform and how a brand can participate authentically.
• Develop messaging architecture and channel optimization strategies across social media platforms.
• Lead influencer campaigns from start to finish, including search, vetting, negotiation, contracting, publishing, and measurement.
• Audit client social media channels and influencer programs, identifying areas of opportunity and ensuring alignment with best practices.
• Evaluate influencer management tools and manage agency relationships with any vendors, keeping up on functionality and educating Social Team members on new developments.
• Keep up on social platform influencer integrations, marketplaces, and the latest in KPIs and benchmarks.
• Lead and actively participate in regular brainstorms; lead and support the development of project and/or quarterly/annual social media plans.

Requirements

• 7+ years of industry experience in social media marketing for brands or publishers, preferably for communities over 100,000 members or greater.
• 4+ years of experience creating strategic recommendations for social media platforms.
• 4+ years of experience developing and managing influencer-based social campaigns.
• Bachelor’s degree in Journalism, Communications, English or related field.
• A deep understanding and passion for the social media universe including Instagram, Facebook, TikTok, Pinterest, YouTube, X, etc.
• Excellent creative writing and communication skills.
• Ability to build and deliver compelling presentations to both clients and internal teams.
• Familiarity with best-in-class examples of brands and publishers in social media and influencer marketing.
• Familiarity with influencer search and management tools.
• Ability to juggle multiple projects in a fast-paced environment.

Benefits

• Eastport Holdings offers a competitive benefits package including medical, dental, vision, life and disability coverage, HSA employer contributions, flexible spending accounts, employee assistance resources, paid time off, paid parental leave, and voluntary benefits designed to support your overall well-being.