Responsibilities

• Own the social content calendar - Plan, schedule, publish, and manage a consistent content cadence across Instagram, TikTok, YouTube Shorts, and other relevant platforms.
• Capture authentic, lo-fi content - Shoot and edit content on the go at content shoots, games, factories, in-store activations, fittings, player visits, and other brand moments. You should be comfortable behind the camera and, when needed, in front of it.
• Drive content strategy - Identify what is working, what is not, and where the next opportunity is. Stay current on platform trends, formats, creator behavior, and culture within the baseball and softball space.
• Manage and grow the community - Help shape the 44 Pro voice in comments, direct messages, and real-time social moments while building stronger relationships with players and fans.
• Optimize creative assets - Resize, edit, and adapt content for different platforms and placements to maximize performance. Stay ahead of the formats and tactics social-first brands use to drive reach, engagement, and conversion.
• Own social performance reporting - Track key performance indicators, report on what is driving engagement and audience growth, and turn performance data into clear recommendations.
• Partner with our Paid Social agency - Share high-performing creative for paid amplification and stay aligned on what is working so strong organic ideas can scale through paid media.
• Engage with 44 Pro's Pro and NIL athletes - Coordinate content opportunities, gather footage and testimonials, and help maintain strong relationships with players in our network.
• Support Creator Marketing - Help identify, coordinate, and activate 44 Pro's growing roster of creators and baseball and softball personalities.

Requirements

• 3-5 years of experience in social media, content, digital marketing, or a closely related field.
• Deep familiarity with baseball and/or softball culture, including the players, teams, moments, language, and content that resonate with the community. Playing or coaching experience is a plus, but not required.
• A strong creative eye and a clear point of view on what makes a scroll-stopping video, photo, or social concept.
• Comfortable shooting and editing content yourself, not just briefing others to do it.
• Able to work independently and own a social calendar end-to-end, from ideation and capture through publishing, community management, and reporting.
• Data-informed and comfortable translating performance metrics into a clear point of view on what to do next.
• A strong communicator who is comfortable working with agencies, creators, athletes, internal partners, and external stakeholders.
• Detail-oriented, self-motivated, proactive, and energized by a fast-moving, hands-on environment.
• Able to travel regularly and work occasional evenings or weekends when content opportunities, games, tournaments, or brand events require it.

Preferred

• Experience working directly with athletes, NIL talent, creators, or sports personalities.
• Hands-on photo and video editing experience with tools such as CapCut, Adobe Premiere Pro, Lightroom, or similar.
• Experience working for a sports, apparel, footwear, equipment, or consumer product brand.
• Experience partnering with paid social teams or agencies and using organic performance to inform paid creative.

Benefits

• Health coverage - Medical, dental, and vision insurance for eligible full-time employees.
• Life insurance - Life insurance coverage for eligible full-time employees.
• Retirement - 401(k) retirement plan.
• Paid time off - Paid time off, paid company holidays, and paid sick leave in accordance with company policy and applicable law.
• Employee benefits - Employee discount and access to 44 Pro gear and product.