Social Media Strategist 130k / year

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end DM funnel strategy for evergreen offers and launches, aligning client outcomes with disciplined playbooks, high-quality builds, and data-informed optimization.

  • Funnel Strategy & Execution: plan, launch, and scale direct message funnels; oversee briefs and client-guided priorities.
  • Client Leadership & Playbooks: manage client relationships, provide clear guidance, and maintain accurate Playbooks and knowledge sharing.
  • Insights & Optimization: review performance, share weekly insights, and adjust funnel plans based on results.

Job Description

Responsibilities

  • Plan, launch, improve, and scale direct message funnels for evergreen offers and product launches.
  • Submit complete campaign briefs before work begins.
  • Watch revenue performance and adjust the funnel plan when needed.
  • Send weekly insights and recommendations based on results; stats are automated and managed by the tech team.
  • Lead the client relationship and give clear, confident guidance.
  • Create new Playbooks and maintain accuracy of existing Playbooks for all strategies we run for clients.
  • Research trends on Instagram and across clients; ideate and advise on topics, hooks, and formats that feed the funnels.
  • Do not plan or publish content; give guidance and priorities for the client’s team to execute.
  • Run weekly feedback loops: review client content, reveal funnels with most views and customers, advise on even split between reach and buyer content.

Requirements

  • 3-5+ years of interfacing with multiple clients directly
  • 3–5+ years working with creator-led / content-led businesses
  • Experience managing high-profile clients
  • Strong understanding of Instagram organic content fundamentals, funnels, launch strategy, and paid media fundamentals
  • Experience with email + landing page platforms
  • Strong communication and decision-making under pressure

Preferred

  • Remote/async-first work experience
  • Experience with leading client-facing roles
  • Experience with education/ info product businesses (nice to have)

Benefits

  • Flexible PTO + winter break + 5 holidays
  • Remote, async-first (EST)
  • $3,000 annual learning budget
  • Annual Company Retreat
School of Bots logo

School of Bots

We help course creators and coaches scale to 8-figures using organic content and AI in the DMs to convert views into customers.Our world class team has generated over $80M in revenue for top 1% businesses like Russell Brunson, Codie Sanchez, Erika Kullberg, Her First 100K, Your Rich BFF, Jenna Kutcher, Prince EA, Amy Porterfield, Dean Graziosi, SoFi, Mindvalley, and 3,000+ more.An average client of ours triples their sales within 4 weeks of launching their first "DM Funnel".If you want more ways to grow your revenue, check out:đŸ“Č Free trainings: https://www.youtube.com/schoolofbots📾 Follow our co-founder Natasha on IG: https://instagram.com/natashatwillis👋 Apply to work with us: https://schoolofbots.co/apply

Founded in 2017
Miami, Florida, USA
8 employees (4 in marketing)

Traffic Signals

Monthly Visitors
26
Traffic Source Mix
Search
32.2%
Direct
49.1%
Referral
6.3%
Social
11.8%
Paid
0.6%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
4 (50% of company)
Marketing Roles Posted (Last 30 Days)
1