Social Media Specialist

New York, USA (On-site)

$30/hr – $32/hrMid LevelFull time

Posted 22 hrs ago

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Job Summary

Own and grow the dealership's social media presence and marketing campaigns across multiple platforms, collaborating with teams to drive engagement and ROI.

  • Lead content creation and campaigns
  • Track performance and report ROI

Job Description

Responsibilities

  • Create, manage, and grow the dealership's social media presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other platforms.
  • Develop and execute marketing campaigns to promote vehicle inventory, special offers, events, and dealership initiatives.
  • Create engaging photo, video, and graphic content showcasing vehicles, employees, customer deliveries, and community involvement.
  • Partner with our photographer/videographer for special projects.
  • Monitor social media channels and respond to customer comments, messages, and online reviews.
  • Coordinate and maintain the dealership website, digital advertising, and online listings.
  • Track campaign performance and provide regular reports on engagement, lead generation, and ROI.
  • Collaborate with sales and management teams to support dealership goals and promotions.
  • Stay current with social media trends, digital marketing best practices, and emerging technologies.

Requirements

  • Experience in social media marketing, digital marketing, communications, or related field.
  • Strong knowledge of Facebook, Instagram, TikTok, YouTube, and Google Business Profile, and Website Content.
  • Experience creating videos, graphics, and marketing content.
  • Experience in Graphic Design is a plus.
  • Proficiency with Canva, Adobe Creative Suite, or similar design tools preferred.
  • Excellent communication, writing, and organizational skills.
  • Photography and videography experience is a plus.
  • Automotive industry experience is preferred but not required.
  • Self-motivated, creative, and detail-oriented.

Benefits

  • Health insurance
  • Paid time off
Verrillo Motor Car Company logo

Verrillo Motor Car Company

VMC is much more than your typical pre-owned dealership. We are lifetime car enthusiasts who truly love what we do. We buy, trade, consign & sell select vehicles that are thoroughly inspected and serviced by our team of technicians. We offer service, detailing, reconditioning, award winning frame-off restoration, custom restomods, indoor car storage, world-wide transportation, as well as financing and extended service plans.

Founded in 1979
Clifton Park, New York, USA
6 employees (3 in marketing)

Traffic Signals

Monthly Visitors
35.2K
Traffic Source Mix
Search
15.1%
Direct
83.6%
Referral
1.3%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
3 (50% of company)
Marketing Roles Posted (Last 30 Days)
1