Social Media Specialist

Responsibilities

• SOCIAL MEDIA CONTENT CREATION - 55%
• Develop, implement and continuously refine organic and paid social media strategies that support enrollment goals, strengthen brand awareness and increase the visibility of the University of Minnesota Rochester.
• Create engaging, on-brand social media content, including graphics, photography, video and storytelling campaigns that showcase student experiences, campus life and university initiatives.
• Manage daily social media operations, including content publishing, audience engagement and timely responses to inquiries across platforms.
• Monitor social media trends, platform updates and emerging best practices to ensure content remains current, relevant and student-centered.
• Track, analyze and report on social media performance metrics, using insights to optimize content strategy, audience engagement and platform utilization.
• Support recruitment campaigns by aligning social content with audience needs and enrollment goals.
• VISUAL CONTENT CREATION - 20 %
• Capture event and campus life photography and video
• Create and edit short-form and long-form video content for social media platforms and webpages that showcase student experiences, academic programs and campus events.

Requirements

• BA/BS degree or combination of related education and work experience to equal at least four years.

Preferred

• Experience managing social media accounts for an organization, higher education institution, nonprofit, or similar entity.
• One year of professional experience in communications, marketing, social media management, graphic design, web design, digital media, or a related field.
• Proficiency with Adobe Creative Cloud applications, including Photoshop, InDesign, and Illustrator, as well as other tools relevant to digital content creation.
• Proficiency with photography, videography, and photo/video editing software.
• Demonstrated creativity in developing engaging social media content, visual assets, and storytelling campaigns.
• Strong written, verbal, and visual communication skills.
• Knowledge of digital accessibility standards and best practices.
• Ability to work effectively within established brand guidelines while developing innovative content.
• Experience monitoring social media trends, platform updates and emerging best practices.
• Strong project management, organizational, & time management skills, with the ability to manage multiple priorities and meet deadlines.