Social Media Specialist

Responsibilities

• Own and execute social media strategies for a number of healthcare client accounts aligned with customer goals and Treatspace business objectives including recommendations for paid social media campaigns where appropriate
• Serve as the primary strategist for VIP and high-complexity clients
• Define success metrics and build performance dashboards that translate social media activity into business outcomes, including paid media performance and ROI
• Design and manage advanced editorial calendars across multiple platforms per client
• Create, edit, and publish daily content (text, images, video) that drives engagement and patient trust
• Set up, optimize, and maintain social media profiles to maximize reach, visibility, and performance
• Collaborate on or execute paid social media campaigns (e.g., boosted posts, lead generation, appointment-driven campaigns) to support patient acquisition goals
• Transform skeptical healthcare providers into social media advocates through data-driven storytelling
• Deliver performance reports with clear business insights and actionable recommendations, including guidance on when and how paid social can accelerate results
• Proactively identify growth opportunities and present strategic expansion recommendations

Requirements

• Bachelor’s degree required (Marketing or related field preferred)
• 3–5+ years of professional social media marketing experience with demonstrated track record of driving measurable business outcomes
• Proven history of growing social media accounts and improving key performance metrics (engagement rates, follower growth, conversion metrics, reach/impressions)
• Experience managing social media for business customer with documented results and performance improvements
• Demonstrated success managing multiple customer accounts simultaneously while maintaining quality and performance standards
• Hands-on experience planning, executing, and optimizing paid social media campaigns on platforms such as Facebook and Instagram
• Strong portfolio showcasing content calendars, campaigns, and quantifiable results across platforms such as Facebook, Instagram, LinkedIn, and X
• Proficiency in graphic design tools such as Canva and/or Adobe Creative Suite
• Excellent written and verbal English communication skills
• Working knowledge of the U.S. healthcare system and healthcare marketing considerations

Preferred

• Experience building and executing data-driven social media strategies that directly contributed to customer acquisition, retention, or revenue growth
• Track record of transforming underperforming social media accounts into high-performing assets
• Experience working with SaaS, healthcare, or regulated industries
• Demonstrated ability to translate social media performance into clear business value and ROI for stakeholders
• Experience managing paid social budgets, audience targeting, creative testing, and performance optimization
• Proven ability to manage difficult or high-stakes client scenarios with confidence and professionalism while maintaining performance standards
• Strong analytical skills with experience using social media analytics tools to identify trends, optimize campaigns, and drive continuous improvement
• Strong organizational, multitasking, and prioritization skills with proven ability to meet deadlines and performance goals across multiple accounts
• Experience with Sprout Social or comparable social media management and analytics tools

Benefits

• 100% Employer-paid Medical, Dental, and Vision insurance coverage
• Health Reimbursement Account (HRA) for additional healthcare expenses
• 100% Employer-paid Disability Insurance (Short Term and Long Term coverage)
• 100% Employer-paid Life and AD&D Insurance
• 401(k) Retirement Plan
• Flexible PTO policy and company holidays
• Dog friendly office located in Pittsburgh’s Shadyside neighborhood