Social Media Specialist

Responsibilities

• Manage day-to-day social media activity across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and other relevant platforms.
• Develop and maintain a content calendar aligned with marketing campaigns, product launches, seasonal promotions, holidays, and company initiatives.
• Create, capture, edit, and publish engaging content, including short-form videos, Reels, TikToks, photos, graphics, Stories, captions, and other digital assets.
• Capture content featuring Sarris products, employees, events, retail locations, and behind-the-scenes activities.
• Maintain a consistent Sarris brand voice while developing fresh, engaging content that connects with our audience.
• Use tools such as Canva, Adobe, Monday.com, and other content creation or scheduling platforms to organize and execute content.
• Stay current on social media trends, viral content, trending audio, hashtags, platform updates, and emerging features.
• Identify relevant trends and execute content opportunities quickly while ensuring they align with the Sarris brand.
• Monitor competitor activity and industry trends to generate new ideas and identify opportunities to increase engagement.
• Monitor and respond to comments, direct messages, mentions, tags, and customer inquiries in a timely, friendly, and professional manner.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.
• Two or more years of experience in social media management, digital marketing, content creation, or a related field preferred.
• Demonstrated understanding of major social media platforms, particularly Instagram, TikTok, Facebook, and LinkedIn.
• Experience creating and editing short-form video content, including Reels and TikToks.
• Strong writing, editing, communication, organizational, and time-management skills.
• Familiarity with social media scheduling tools, analytics, and content creation platforms such as Canva, Adobe, or similar software.
• Ability to manage multiple projects, prioritize deadlines, and adapt quickly to changing trends and business needs.
• Basic knowledge of content management systems such as Shopify or WordPress is a plus.
• A portfolio or examples of social media and content creation work is strongly preferred.

Preferred

• Creative & Trend-Savvy: You understand social media trends and know how to turn them into engaging, on-brand content.
• Hands-On & Quick-Moving: You're comfortable creating, editing, and publishing content while acting quickly on new opportunities.
• Organized & Dependable: You manage multiple priorities, meet deadlines, and take ownership of your work.
• Collaborative & Community-Minded: You enjoy connecting with customers, sharing ideas, and working with others to strengthen the Sarris brand.

Benefits

• Competitive pay and overtime opportunities
• Employee discounts
• Paid holidays and paid time off
• Health, dental, and vision insurance
• 401(k) and retirement benefits