Social Media Specialist

Responsibilities

• Social Media & Content Creation
• Assist in developing and executing engaging social media content across Instagram, Facebook, TikTok and other appropriate platforms.
• Create, capture, edit and publish high-quality photo, video and short-form content.
• Spend time throughout the resort capturing authentic guest experiences, behind-the-scenes moments, events, activities and seasonal content.
• Develop content that highlights Sandestin's unique experiences, amenities and destination appeal.
• Showcase the resort's multiple dining outlets, bars, beach experiences, golf, marina, tennis, spa, shopping, recreation and other amenities.
• Capture and promote special events, festivals, concerts, tournaments, holiday activities and resort programming.
• Highlight four championship golf courses, golf events, tournaments, course conditions and the overall golf experience.
• Develop creative Reels, TikToks, Stories and other short-form content designed to increase engagement and reach.
• Assist with maintaining a consistent brand voice and visual identity across social platforms.

Requirements

• Previous experience in social media, digital marketing, content creation, hospitality marketing or a related field.
• Strong knowledge of major social media platforms, particularly Instagram, Facebook and TikTok.
• Excellent photography and videography skills with the ability to create compelling visual content.
• Experience with editing photos and short-form video content.
• Strong written communication and storytelling skills.
• Creative eye with an understanding of what makes content engaging and shareable.
• Comfortable being out and about throughout a large resort capturing content rather than working behind a desk all day.
• Highly organized with strong attention to detail.
• Able to manage multiple projects, deadlines and requests simultaneously.
• Comfortable working independently while also collaborating with multiple departments.

Preferred

• Hospitality, tourism, resort, golf, restaurant or destination marketing experience is a plus.
• Familiarity with social media analytics and scheduling platforms is preferred.
• Experience with Canva, Adobe Creative Suite, CapCut or similar creative tools is a plus.