Social Media Specialist

Miramar Beach, FL (Unknown)

Salary Not AvailableMid LevelFull time

Posted 1 day ago

Job Summary

Own and execute engaging social media content across the resort, from planning and shooting to editing and publishing, while collaborating with multiple departments to showcase Sandestin’s experiences.

  • Build and refine creative Reels, TikToks and Stories to boost reach
  • Capture authentic guest experiences, events and resort activities
  • Monitor engagement and support timely responses across platforms

Job Description

Responsibilities

  • Social Media & Content Creation
  • Assist in developing and executing engaging social media content across Instagram, Facebook, TikTok and other appropriate platforms.
  • Create, capture, edit and publish high-quality photo, video and short-form content.
  • Spend time throughout the resort capturing authentic guest experiences, behind-the-scenes moments, events, activities and seasonal content.
  • Develop content that highlights Sandestin's unique experiences, amenities and destination appeal.
  • Showcase the resort's multiple dining outlets, bars, beach experiences, golf, marina, tennis, spa, shopping, recreation and other amenities.
  • Capture and promote special events, festivals, concerts, tournaments, holiday activities and resort programming.
  • Highlight four championship golf courses, golf events, tournaments, course conditions and the overall golf experience.
  • Develop creative Reels, TikToks, Stories and other short-form content designed to increase engagement and reach.
  • Assist with maintaining a consistent brand voice and visual identity across social platforms.

Requirements

  • Previous experience in social media, digital marketing, content creation, hospitality marketing or a related field.
  • Strong knowledge of major social media platforms, particularly Instagram, Facebook and TikTok.
  • Excellent photography and videography skills with the ability to create compelling visual content.
  • Experience with editing photos and short-form video content.
  • Strong written communication and storytelling skills.
  • Creative eye with an understanding of what makes content engaging and shareable.
  • Comfortable being out and about throughout a large resort capturing content rather than working behind a desk all day.
  • Highly organized with strong attention to detail.
  • Able to manage multiple projects, deadlines and requests simultaneously.
  • Comfortable working independently while also collaborating with multiple departments.

Preferred

  • Hospitality, tourism, resort, golf, restaurant or destination marketing experience is a plus.
  • Familiarity with social media analytics and scheduling platforms is preferred.
  • Experience with Canva, Adobe Creative Suite, CapCut or similar creative tools is a plus.
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Sandestin Investments LLC

The Destin vacation rentals of the Sandestin Golf and Beach Resort are a premier destination getaway. Explore our luxury beach vacation rentals today.

Founded in 1991
Miramar Beach, Florida, USA

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Social Media Specialist

Sandestin Investments LLC · Miramar Beach, FL · Unknown