Social Content Strategist & Creator

Responsibilities

• Develop social-first concepts using audience insights, pet-parent tensions, cultural trends, business priorities, and everyday moments inside our shops.
• Write concise scripts with strong hooks, engaging storylines, and satisfying payoffs.
• Plan and execute shoots featuring dogs, pet parents, grooming professionals, creators, and the Good Clean Dog experience.
• Personally capture and edit short-form video for Instagram Reels, TikTok, YouTube Shorts, and emerging platforms.
• Direct people who may not have on-camera experience so their performances feel natural and relatable.
• Build recurring stories, personalities, shows, formats, and creative conventions that make Good Clean Dog recognizable.
• Balance timely, culturally relevant content with original ideas that Good Clean Dog can make its own.
• Test different hooks, perspectives, formats, lengths, edits, and calls to action.
• Review retention, watch time, shares, saves, engagement, and conversion signals to understand why content performs.
• Turn successful ideas into repeatable formats and use underperforming work to determine what to test next.

Requirements

• Three or more years of experience creating social-first content for a brand, agency, media company, creator, or independently developed platform.
• A strong portfolio demonstrating concept development, scripting, shooting, editing, and storytelling.
• A deep understanding of Instagram Reels, TikTok, YouTube Shorts, and what earns attention on each platform.
• Strong instincts for hooks, pacing, audience psychology, story structure, visual storytelling, and payoffs.
• The ability to independently take an idea from initial insight through production, final edit, performance analysis, and iteration.
• Experience using performance data to evaluate creative decisions and improve future content.
• Good judgment about trends, platform-native formats, cultural moments, and pop-culture references.
• Curiosity about what creates outlier performance and the ambition to continually pursue stronger ideas.
• Comfort forming a creative point of view and making recommendations without waiting for someone else to set the direction.
• The ability to work quickly when an unexpected opportunity emerges while maintaining a dependable content pipeline.

Preferred

• Professional brand experience is valuable, but personal, freelance, entrepreneurial, and independently created work will also be considered.

Benefits

• Benefits: Health insurance and flexible PTO