Social Media & Influencer Specialist

Responsibilities

• Plan, schedule, and maintain an organized content calendar across all organic channels, aligned with product launches, monthly subscription themes, and seasonal promotions
• Strategy and execute a wider variety of content styles to keep the audience engaged across platforms
• Partner closely with the Graphic Design team to develop high-quality static posts, visual assets, and promotional graphics
• Track and report key metrics (engagement rates, reach, and follower growth) on a weekly basis to continually refine content strategies
• Actively engage with followers, respond promptly to comments and DMs, and foster a warm, welcoming brand presence
• Monitor brand mentions across platforms and participate in broader brick-building and parenting communities to expand organic reach
• Identify, reach out to, and onboard relevant content creators into the Brick Loot Affiliate Program
• Maintain consistent communication with affiliates, equipping them with upcoming launch dates, promotional assets, exclusive offers, and creative briefs

Requirements

• 1+ years of hands-on experience managing organic social media and/or affiliate/influencer programs for a consumer, e-commerce, or subscription brand
• Proficiency in mobile video editing apps (i.e. CapCut, InShot, Premiere Rush)
• Deep understanding of current algorithms, trends, sound bites, and best practices across TikTok, Instagram, YouTube Shorts, and Facebook
• Familiarity with affiliate platforms and Shopify is a plus
• Genuine enthusiasm for brick building, toys, or subscription boxes is a huge plus
• Excellent written and verbal communication skills with a friendly, brand-consistent tone

Benefits

• Balanced hybrid work schedule with flexibility
• Creative freedom to test new ideas and build a brand presence from the ground up
• 401(k) match
• Unlimited PTO
• Free Brick Loot sets
• Affordable Medical Coverage (Plans for employee-only coverage cost as little as $14.99/month)
• Fully Paid Dental & Vision