Social Media Specialist

New York City, NY (On-site)

$60K/yr – $70K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own social content and community for multiple brands, driving reach, engagement, and consistent voice across platforms while tying campaigns to events, fundraising, and educational programs.

  • Social Strategy & Execution: develop scalable calendars, platform-specific campaigns, and content repurposing across video, graphics, podcasts and reels.
  • Engagement & Community: manage day-to-day activity, comments, DMs, and relationships with online communities to grow audience.
  • Performance & Optimization: monitor metrics, prepare reports, and apply analytics to improve reach, engagement, and campaign effectiveness.

Job Description

Own social content and community for multiple brands, driving reach, engagement, and consistent voice across platforms while tying campaigns to events, fundraising, and educational programs.

  • Social Strategy & Execution: develop scalable calendars, platform-specific campaigns, and content repurposing across video, graphics, podcasts and reels.
  • Engagement & Community: manage day-to-day activity, comments, DMs, and relationships with online communities to grow audience.
  • Performance & Optimization: monitor metrics, prepare reports, and apply analytics to improve reach, engagement, and campaign effectiveness.
  • Develop and execute social media strategies across Release's brands.
  • Build and maintain content calendars and platform-specific campaigns.
  • Create, publish, and repurpose engaging content, including graphics, videos, reels, podcasts, and other digital media.
  • Identify trends and opportunities to expand reach and increase engagement.
  • Ensure consistent brand messaging and voice across all platforms.
  • Manage day-to-day social media activity, including audience engagement, comments, and direct messages.
  • Support marketing initiatives, fundraising campaigns, educational programming, podcast promotion, speaking engagements, and company events.
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Release Recovery

Change the way you approach recovery.Release Recovery helps individuals and their families recover from substance use and mental health disorders through customized treatment and bespoke transitional living.

Founded in 2017
New York, New York, USA
68 employees (3 in marketing)

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
27.3%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~71

Marketing Team

Marketing Team Size
3 (4% of company)
Marketing Roles Posted (Last 30 Days)
1