Rankings.io

Social Media Specialist

St. Louis, MO (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end social content lifecycle across multiple brands, translating central campaigns into platform-specific posts and optimizing performance, publication calendars, and audience engagement.

  • Own content execution and testing across channels
  • Collaborate with design, writers, and partners to scale campaigns

Job Description

Responsibilities

  • Publish and manage content across LinkedIn, Instagram, TikTok, Facebook, X, and YouTube
  • Maintain accurate content calendars and publishing schedules across multiple brands
  • Manage a high volume of content without sacrificing quality, accuracy, or brand consistency
  • Adapt campaign ideas, podcasts, newsletters, webinars, articles, and event content for each platform and audience
  • Optimize captions, formats, thumbnails, metadata, links, and calls to action
  • Keep social profiles current, accurate, and optimized
  • Test different hooks, formats, posting times, creative approaches, and calls to action
  • Sort through performance data and content volume to identify meaningful patterns
  • Recognize what is working, what is not, and what should be tested next
  • Track platform metrics and maintain organized reporting dashboards

Requirements

  • 3–5 years of hands-on social media experience in-house, at an agency, or supporting a creator or executive
  • Experience managing multiple platforms, brands, and publishing calendars
  • Proven ability to publish consistently and manage a high volume of work
  • Strong understanding of how content should differ across LinkedIn, Instagram, TikTok, Facebook, X, and YouTube
  • Strong writing, editing, communication, and organizational skills
  • Ability to interpret social performance data and turn it into practical next steps
  • Experience contributing to integrated marketing campaigns
  • Strong attention to detail and the ability to manage competing deadlines
  • Self-starter who takes ownership, solves problems, and follows through
  • Comfortable collaborating with creative teams, executives, and external partners

Preferred

  • Experience with Sprout Social, Later, Buffer, Hootsuite, or similar scheduling tools
  • Experience with CapCut, Descript, Premiere, Canva, or Adobe Creative Cloud
  • YouTube channel management experience
  • Experience supporting a founder or executive brand
  • Familiarity with legal marketing, professional services, B2B media, or agency environments
  • Experience supporting live events, conferences, or real-time social coverage

Benefits

  • Starting salary of $70,000
  • Fully Remote
  • Unlimited PTO
  • $100 Wellness Reimbursement Program
  • Quarterly training stipend for Professional Development
  • 401(k) with 3% Employer match (Safe Harbor)
  • 100% Employer-Paid Health Insurance (For Employee)