Social Media Specialist

Responsibilities

• Develop Social Media Content Across Platforms
• Create posts, reels, stories, short-form videos, and graphics that align with the organization’s voice and goals.
• Research social media trends and plan out a weekly and monthly content calendar.
• Design and edit visuals and templates that follow notMYkid’s branding.
• Develop captions that are audience-appropriate and match the organization’s mission.
• Promote events, programs, and partnerships by creating graphics and distributing content across the channels.
• Schedule meetings, maintain a communicative relationship, and collaborate with partners, such as Partnership to End Addiction.
• Monitor Instagram, Facebook, LinkedIn, and YouTube for comments, requests, and direct messages.
• Use Meta Business, LinkedIn, and YouTube Creator to analyze monthly analytics.
• Develop a strategic social media plan to improve audience reach and engagement based on the previous review.

Requirements

• Bachelor's degree or in progress Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field; equivalent experience will also be considered.
• Two (2) years of experience in social media management, digital marketing, content creation, or communications preferred. Relevant internships and project experience may be considered.
• Experience creating engaging social media content, including graphics, short-form videos, and written content.
• Proficiency with Microsoft One Office and teams.
• Proficiency with social media platforms, particularly Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Familiarity with Canva, social media scheduling tools (i.e., Meta Business Suite), and performance analytics.
• Certifications or training in Meta Blueprint, HubSpot Social Media Marketing, Google Analytics, or similar digital marketing programs preferred.
• Strong written communication skills, attention to detail, creativity, and an interest in supporting notMYkid’s mission.
• Ability to maintain confidentiality and exercise good judgment when communicating about sensitive topics involving youth and families.
• Ability to obtain and maintain a Level 1 Arizona Fingerprint Clearance Card.

Preferred

• Certifications or training in Meta Blueprint, HubSpot Social Media Marketing, Google Analytics, or similar digital marketing programs preferred.