Social Media Specialist at New York University | New York City, NY | $70K/yr – $77K/yr

New York University

Social Media Specialist

New York City, NY (Hybrid)

$70K/yr – $77K/yrMid Level2+ years expOther

Posted 3 weeks ago

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Job Summary

Own Steinhardt’s social presence with daily, engaging content; drive cross-unit content collaboration and set shared social standards; influence messaging for current students, alumni, donors, and peers.

Own daily content across Instagram, TikTok, YouTube, LinkedIn, and Facebook with accessible, high-quality output.
Coordinate cross-department content sourcing and update social media standards for faculty, administrators, and programs.
surface education conversations to inform content strategy for students, alumni, donors, and prospective applicants.

Job Description

Responsibilities

Maintain an active institutional presence on social media through well-conceived and engaging daily content.
Identify and implement creative ways to generate user content.
Monitor Steinhardt- and education-related conversations across social media, including those facilitated by Steinhardt's academic departments and research centers.
Coordinate the creation and updating of social media standards and resources to share across the School's faculty and administrators.
Collaborate with University Donor and Alumni Relations; University Relations and Public Affairs; Steinhardt Events; and Steinhardt Marketing units/teams in sourcing and creating content for the current Steinhardt community, alumni, donors/funders, peer institutions, and prospective students.

Requirements

Required Education: Bachelor's Degree marketing, communications, English, creative writing, journalism, or related field.
Required Experience: 2+ years of related experience working in social media management, content creation, and reporting.
Preferred Experience: 3+ years working with third-party social media reporting platforms.
Basic experience working with both audio and video files and a basic understanding of multimedia editing software.
Required Skills, Knowledge and Abilities: Must be well versed in quality and accessible digital to ensure adequacy, accuracy, and legitimacy of data in NYU systems and be able to strictly follow data privacy and security procedures for data handling and analysis to ensure adherence to legal and institutional standards.
Proficient with social media platforms, including but not limited to Instagram, TikTok, You Tube, LinkedIn, and Facebook.
Strong understanding of analytics and measurement.
Strong knowledge of video production process.
Excellent verbal and written communication skills.
Preferred Skills, Knowledge and Abilities: Must be well versed in quality and accessible digital to ensure adequacy, accuracy, and legitimacy of data in NYU systems and be able to strictly follow data privacy and security procedures for data handling and analysis to ensure adherence to legal and institutional standards.

Preferred

Preferred Experience: 3+ years working with third-party social media reporting platforms.

New York University

Founded in 1831, NYU is one of the world’s foremost research universities and is a member of the selective Association of American Universities. The first Global Network University, NYU has degree-granting university campuses in New York and Abu Dhabi, and has announced a third in Shanghai; has a dozen other global academic sites, including London, Paris, Florence, Tel Aviv, Buenos Aires, and Accra; and sends more students to study abroad than any other U.S. college or university. Through its numerous schools and colleges, NYU conducts research and provides education in the arts and sciences, law, medicine, business, dentistry, education, nursing, the cinematic and performing arts, music and studio arts, public administration, social work, and continuing and professional studies, among other areas.

26K employees (1,349 in marketing)

nyu.edu