Responsibilities

• Executes comprehensive online social media plans and content.
• Monitors activity on Moffitt’s social media platforms; responds appropriately and analyzes engagement.
• Monitors trends in social media and manages all of Moffitt’s social media channels.
• Establishes, maintains and subsequently assists in training Moffitt team members on social media protocols and policy.
• Assists in educating and training physicians and team members on appropriate use of social media representing the Moffitt brand.
• Collaborates with Patient Relations and Patient Experience on patient issues management.
• Monitors Moffitt's digital presence for issues and reputation management.
• Required to know and maintain social media best practices.
• Assesses and measures social media efforts regularly to demonstrate value and links to new businesses.

Requirements

• Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing or related field.
• Minimum Five (5) years' experience planning and conducting social media outreach in a professional environment, including three (3) years executing social media strategies and three (3) years' experience with digital performance analytic tools.
• Demonstrated understanding of HTML, JavaScript, blogging and creative design tools.
• Superior writing skills and thorough command of AP style. Must be able to craft, repurpose and edit copy to produce engaging content. Exceptional communication, time management, multitasking and planning skills.
• Excellent computer skills and proficiency with Microsoft Office, Facebook, Twitter, YouTube, TikTok, Google+, LinkedIn, etc.
• Working knowledge of graphic design principles and techniques.