Social Media Specialist

Responsibilities

• Social Media Management & Publishing
• Actively manage and maintain three Instagram accounts: MTI, DTC, and MTI Online.
• Manage seven Facebook accounts, soon-to-include additional new campus pages, representing our individual campus locations and MTI Online.
• Develop, schedule, and publish engaging content that reflects each brand's voice, audience, and marketing priorities.
• Prioritize Facebook and Instagram content while providing posting support for LinkedIn and YouTube as needed.
• Maintain a consistent publishing schedule across accounts, ensuring content is timely, relevant, and tailored to each platform.
• Adapt content for different platforms and audiences rather than simply duplicating posts across every account.
• Maintain a detailed social media content calendar to coordinate campus events, student highlights, holidays, and all social media requests.
• Occasionally publish urgent announcements outside normal assigned hours, such as weather-related campus closures. These are minimal but may be necessary in certain circumstances to ensure we are communicating to our students, employees, and the public via our social media channels.
• Content Coordination & Storytelling

Requirements

• Minimum 2 years of experience managing multiple social media accounts for a business, organization, or brand.
• Travel: Willingness and ability to travel regularly to campus locations.
• Extremely high degree of attention to detail and well-established organizational habits and processes.
• Strong understanding of Facebook and Instagram, including publishing tools, content formats, engagement practices, and platform best practices.
• Basic photography, graphic design, and short-form video editing skills.
• Excellent writing, editing, and proofreading skills.
• Ability to adapt tone and messaging to different audiences, platforms, brands, and campus communities.
• Strong organizational and time-management skills, with the ability to manage multiple accounts and deadlines simultaneously.
• Self-motivated and comfortable working independently in a remote environment.
• Strong communication skills and the ability to collaborate with teams across multiple locations.

Preferred

• Experience managing multiple social media accounts across different locations or brands.
• Experience in higher education, career education, workforce development, or a multi-location organization.
• Familiarity with social media management platforms and scheduling tools.
• Experience using tools such as Canva, Meta Business Suite, Hootsuite, or other social media analytics dashboards.
• Experience supporting paid social campaigns or collaborating with a digital advertising team.
• Residence in or near one of our primary markets: Illinois, Missouri, Mississippi, or Arkansas.

Benefits

• Health, dental, & vision insurance
• Retirement plan
• Paid time off
• Additional company benefits as offered