Social Media Specialist

Virginia, USA (Unknown)

Salary Not AvailableMid Level2+ years exp

Posted 5 weeks ago

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Job Summary

Channel ownership and content production for multi-channel social, balancing platform needs with on-site shoots and real time engagement.

  • Channel ownership: manage the content calendar and publishing cadence across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging channels.
  • Content creation: shoot and edit photos/videos on property and produce on-brand content using native tools and Canva templates.
  • Community and partnerships with influencers and media: engage local partners, support influencer visits, and keep listings and reviews current while reporting performance.

Job Description

Responsibilities
  • Channel management and publishing — Own the content calendar and posting cadence across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging channels, adapting each piece of content to the platform it lives on.
  • Content creation — Capture and edit photo and video on property and develop fresh, on-brand content using native tools and Canva templates.
  • Online community engagement and partnerships — Manage daily engagement and build relationships with local businesses and partners to grow an authentic community.
  • Influencer and media support — Support the PR partner in coordinating, scheduling, and hosting influencer and media visits, and leveraging the resulting content.
  • Listings and online reputation — Maintain accuracy across third-party profiles and monitor reviews.
  • Analytics and performance reporting — Track, analyze, and report on performance against established benchmarks.
  • Backup support — Provide light website and app content edits as needed
Requirements
  • 2–4 years managing social media for a brand, agency, or established creator account
  • Fluency in Canva, including building and working from brand templates
  • Proficiency in Meta Business Suite and a third-party scheduling and management platform (Hootsuite, Sprout Social, Later, or similar)
  • Strong native editing skills in Instagram and TikTok, plus CapCut
  • Ability to capture quality photos and videos on a phone across a range of settings and conditions
  • Comfort reading platform and native analytics, and translating them into clear, accurate reporting
  • Strong organizational and project-management skills, with the ability to manage a content calendar, shoot schedule, and event coverage
  • Current, working knowledge of platform trends, formats, and best practices
  • Availability to work on the property, including evenings, weekends, and holidays around events and peak periods
Preferred
  • On-camera comfort or willingness to appear in content
  • Experience working with influencers or sourcing and repurposing user-generated content
  • Experience maintaining third-party listing and review platforms (Google Business Profile, Yelp, TripAdvisor)
  • Hospitality, tourism, or destination marketing background
Benefits
  • Health, Dental, & Vision Insurance Available
  • Paid Time Off (PTO) & Holidays
  • ESOP (Employee Stock Ownership Plan)
  • Employee Perks (discount on resort amenities, dining, retail, travel packages, and more)
  • Professional Development & Internal Training Opportunities
  • Leadership Growth & Career Advancement Paths
Massanutten Resort logo

Massanutten Resort

Upholding high standards of customer service and quality, Massanutten Resort prides itself in providing remarkable experiences in all that it has to offer. With 6,450 acres of resort property, housing 2,700 timeshare units and hotel rooms, Massanutten is a four season resort that hosts an estimated 1 million visitors annually. Nestled in the heart of the Shenandoah Valley, surrounded by national parks and historical sights, Massanutten provides a family-friendly vacation destination with a variety of recreational amenities. From skiing, snow tubing, two 18 hole golf courses, an indoor and outdoor waterpark, full-service spa, and much more, we offer fun and relaxation for guests of all ages and abilities.Constantly striving to exceed guest expectations, we task each one of our team members with fully embodying our strong commitment to safety and excellent service. Each interaction our staff has with a guest contributes to shaping the overall guest experience. The goal is to use each one as an opportunity to share what makes this resort truly special - our staff members, our culture, and the place we call home.Join us today in creating memorable experiences in a dynamic and engaging team environment. All of our employees are encouraged to take advantage of resort amenities including skiing, golf, year-round waterpark, mountain bike trails, and many other recreational activities. We also offer comprehensive medical, dental, life and supplementary insurance options to full-time employees. And as a reflection of the resort’s commitment to its employees, we also offer an Employee Stock Ownership Plan (ESOP), a qualified retirement plan, as a company sponsored reward for valuable service. Thank you for taking the time to explore employment opportunities with us and we look forward to reviewing your application.

McGaheysville, Virginia, USA
417 employees (23 in marketing)

Traffic Signals

Monthly Visitors
175.4K
Monthly Google Ads Budget
$3.8K
Traffic Source Mix
Search
59.3%
Direct
34.6%
Referral
4.7%
Social
0.9%
Paid
0.5%

Headcount Trend

Current headcount: ~417

Marketing Team

Marketing Team Size
18 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

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