Social Media Specialist

Responsibilities

• Develop, create, schedule, and publish engaging social-first content across multiple social media platforms.
• Produce compelling photography, video, reels, stories, graphics, and written content that reflects each brand's unique voice.
• Capture on-site content at events, community activities, promotions, and IPMI locations.
• Edit photos and videos using Adobe Creative Cloud and other approved creative tools.
• Repurpose existing content into new formats to maximize reach and engagement.
• Maintain an organized digital asset library of photography, video, graphics, and user-generated content.
• Manage the daily execution of social media activities across all IPMI brands and platforms.
• Monitor comments, direct messages, reviews, and mentions while providing timely, professional responses.
• Foster authentic engagement and meaningful conversations with online audiences.
• Escalate customer service concerns or reputation issues to the appropriate internal teams.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Three (3) years of professional experience managing social media channels and creating content for a business, agency, organization, or brand.
• Ability to successfully pass a pre-employment drug/alcohol screening and background investigation.

Preferred

• Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging social platforms.
• Experience creating high-quality photography, graphics, reels, and short-form video.
• Proficiency with Adobe Creative Cloud, including Photoshop, Lightroom, Premiere Pro, and Acrobat.
• Experience using approved AI tools to enhance creativity and workflow efficiency.
• Knowledge of social media scheduling, publishing, and management platforms.
• Experience interpreting social media analytics and performance metrics.
• Outstanding writing, editing, proofreading, and storytelling skills.
• Excellent organizational and project management abilities with strong attention to detail.
• Strong interpersonal and communication skills with the ability to collaborate across departments.
• Ability to manage multiple priorities in a fast-paced environment while maintaining exceptional quality and customer service.