Social Media Specialist II

Responsibilities

• Monitor and engage with audiences across social media platforms, responding to comments, questions, and conversations in a timely, professional, and brand-appropriate manner.
• Engage with physicians, patients, policymakers, health care organizations, journalists, influencers, and other key audiences across social platforms.
• Identify opportunities to increase engagement by participating in relevant conversations and interacting with appropriate organizations, thought leaders, and partner accounts.
• Recommend and implement tactics to encourage conversation, increase audience participation, and strengthen community loyalty.
• Monitor audience sentiment, identify potential reputational concerns, and escalate issues as appropriate outside established guidelines as appropriate.
• Help identify advocates, influencers, and community partners who can amplify AMA messaging and initiatives.
• Identify, recommend, and manage engagement opportunities across emerging and evolving platforms, including LinkedIn Groups, Facebook Groups, LinkedIn Events, Facebook Events, WhatsApp, Bluesky, Threads, and future community channels.
• Research platform trends, audience behaviors, and emerging opportunities to support the AMA's social media presence.
• Identify relevant communities and conversations that align with organizational priorities.
• Collaborate with internal teams to support campaigns, live events, advocacy initiatives, and awareness efforts through community engagement strategies.

Requirements

• Education: Bachelor's degree preferred or equivalent work experience and HS diploma/equivalent education required (P1-P4/M1-M2)
• Years of experience: 3+ years in social media, community management, audience engagement, digital communications, or a related field required.
• Bachelor's degree in Communications, Marketing, Journalism, Public Relations, Digital Media, or a related field preferred.