Social Media Specialist

Responsibilities

• Support the Social Media Lead in the day-to-day management of client social media channels, including scheduling and publishing content using approved tools
• Research, write, and edit engaging social media copy and content across platforms, ensuring adherence to brand voice, plain language, and Section 508 accessibility standards
• Assist in monitoring social media channels and compiling social listening data on conversations, trends, and sentiment
• Support social media event coverage, such as Twitter chats, Facebook Live events, and other real-time engagement opportunities
• Create and schedule content using UTM links and platform scheduling tools to support campaign tracking
• Upload and caption videos to client YouTube channels and other video platforms as needed
• Assist with the development of graphics and templates for use in social media posts, working with creative team members
• Track and compile performance metrics and support the preparation of monthly reporting and recommendations
• Provide backup coverage for posting and community management as needed
• Assist in the development of content calendars and campaign materials for national observances and key events

Requirements

• 3+ years of experience in social media platform management and content development
• 3+ years of experience writing and editing social media content across platforms
• 3+ years of experience with social media platform management, content development, analytics and listening tools
• US citizenship is required by the contract

Preferred

• Bachelor's degree in marketing, communications, or a related field
• 2+ years of experience at an advertising or consulting agency
• Experience working in highly regulated industries or with government agencies to build social media communications plans
• Experience developing public health plans and strategies