Social Media Specialist

Responsibilities

• Oversee HHF's social media presence across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Manage day-to-day social media activity, engagement, and community interactions.
• Develop audience-centric content that reflects HHF's brand, expertise, culture, and communities.
• Respond to comments and messages, coordinating with internal teams when direction or clarification is needed.
• Grow and strengthen HHF's social audiences and engagement.
• Build relationships with local influencers, community organizations, referral partners, and other relevant audiences.
• Identify opportunities to amplify clinic, community, educational, employee, and patient/family stories.
• Track, analyze, and report social media performance.

Requirements

• Proven experience in managing social media platforms for a brand or organization.
• Strong understanding of current social media trends and best practices.
• Ability to commit 20-30 hours per week.
• Excellent written and verbal communication skills.
• Creativity and the ability to generate innovative content ideas.
• Experience with social media management tools and analytics.
• Strong interpersonal skills for community engagement and relationship building.
• Willingness to visit clinic locations for photo and video content creation.
• Ability to multitask and manage multiple projects simultaneously.

Preferred

• Bachelor's degree in Marketing, Communications, or a related field is preferred.