Social Media Specialist

Responsibilities

• Develop and maintain HED’s social media content calendar in alignment with firmwide communications priorities, market-sector strategies, recruiting objectives, and major firm initiatives
• Manage HED’s presence across LinkedIn, Instagram, and other relevant platforms, including publishing, channel maintenance, and appropriate engagement with comments, mentions, messages, and industry conversations
• Recommend platform-specific strategies, content themes, publishing schedules, and audience-development opportunities based on business priorities, audience needs, and performance data
• Monitor platform trends, changing audience behaviors, and emerging communication practices relevant to the architecture, engineering, design, and construction industry
• Maintain a consistent HED voice and visual identity across social media channels while applying sound judgment related to brand reputation, confidentiality, and client/project information
• Create compelling written, visual, and short-form video content featuring HED’s projects, people, expertise, research, culture, and community impact
• Translate complex architectural, engineering, planning, and design topics into clear, engaging, audience-focused social content
• Interview subject-matter experts and collaborate with project teams to identify meaningful stories, insights, and points of view
• Write and edit social media copy that reflects HED’s brand voice, positioning, and strategic priorities
• Coordinate photography, graphics, animation, and video assets in collaboration with internal creative resources and external partners

Requirements

• Bachelor’s degree in communications, marketing, journalism, public relations, digital media, or a related field
• Three to five years of professional experience in social media, digital communications, content marketing, or a related role
• Demonstrated experience managing social media channels for a professional organization or brand
• Exceptional writing, editing, and proofreading skills, with the ability to make complex information clear and engaging
• Strong visual judgment and experience creating or directing graphics, photography, and short-form video
• Working knowledge of social media management, scheduling, analytics, and listening tools
• Experience using Adobe Creative Cloud, Canva, or comparable content-development tools; proficiency with Microsoft 365 and comfort using AI-enabled productivity tools to support efficient content development are also valuable
• Ability to interpret performance data and communicate actionable insights
• Strong project-management skills, attention to detail, and the ability to manage multiple priorities and deadlines
• Ability to work collaboratively with professionals across disciplines, levels, offices, and areas of expertise

Preferred

• Experience within architecture, engineering, construction, real estate, professional services, or another expertise-driven industry
• Familiarity with employee advocacy, executive visibility, and thought-leadership programs
• Experience supporting paid social media campaigns and producing/editing short-form video content
• Understanding of accessibility, copyright, permissions, and social media best practices
• Familiarity with website content management, search optimization, or digital campaign strategy