Social Media Specialist | Full-Time | Acrisure Arena

Palm Desert, CA (On-site)

$71K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive social media for the Coachella Valley Lakers, owning content, fan engagement, and live event coverage across platforms.

  • Own daily social media activity and content calendars across platforms.
  • Must-have: 2–3 years managing sports or entertainment social accounts and content scheduling.
  • Standout: Capable of creating live game coverage and collaborating on campaigns that drive ticket sales and partnerships.

Job Description

Responsibilities

  • Manage and execute daily social media activity & coordinate content calendars across all platforms for the Coachella Valley Lakers.
  • Create and publish engaging content, including graphics, short-form video, and real-time game coverage.
  • Develop and implement social media strategies to increase fan engagement, brand awareness, and audience growth.
  • Monitor social media channels and proactively engage with fans in a timely and professional manner.
  • Collaborate with marketing and creative teams to concept and execute campaigns that support ticket sales, partnerships, and community initiatives.
  • Capture live content during games, events, and community appearances to showcase the team’s presence in the Coachella Valley.
  • Ensure and uphold brand consistency across all platforms in alignment with team, league, and partner guidelines.
  • Support digital campaigns, promotions, and activations tied to NBA G League initiatives and team objectives.
  • Stay current on social media trends, platform updates, and best practices within sports and entertainment.
  • Participate in team meetings, training sessions, and cross-functional initiatives.

Requirements

  • Bachelor’s degree or equivalent experience preferred.
  • 2-3 years of experience managing social media accounts, preferably in sports, hospitality, or entertainment.
  • Strong understanding of social media platforms, trends, and audience engagement strategies.
  • Experience creating & scheduling content, managing content platforms & calendars, basic graphic design functionality, and video editing.
  • Excellent written and verbal communication skills with strong attention to detail.
  • Team player with a positive attitude, professionalism, resourcefulness, integrity, motivation, and a strong work ethic.
  • Highly organized with the ability to manage multiple projects and deadlines.
  • Creative thinker with a passion for sports, storytelling, and fan engagement.
  • Ability to work in a fast-paced, team-oriented environment.
  • Must be able to work a flexible schedule inclusive of weekends, nights, and holidays as required.
  • Must be able to work all home games and team events.

Benefits

  • Health, dental, and vision insurance; 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays).

Oak View Group

3.7 Glassdoor

We are here to be a POSITIVE DISRUPTION to business as usual in the sports and live entertainment, and hospitality industries.

Founded in 2015
Denver, Colorado, USA
4.5K employees (372 in marketing)
70% recommend to a friend

Traffic Signals

Monthly Visitors
88.4K
Traffic Source Mix
Search
39.3%
Direct
41.5%
Referral
17.8%
Social
1%
Paid
0.3%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
269 (6% of company)
Median Career Experience
10 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$100M
Last Raise
Private Equity, 8 years ago