Social Media Specialist

Responsibilities

• Own the monthly content calendar, built with the Brand Marketing Manager and planned up to one month in advance
• Set the content mix across brand pillars, campaigns, and timely cultural moments, and decide which moments the brand acts on
• Monitor platform trends, emerging formats, and cultural conversations, and recommend relevant opportunities for Main Event
• Own the scheduling and publishing workflow across Main Event’s social channels, and publish approved content
• Help define and maintain the brand’s social-first visual style across photo, short-form video, and graphics
• Own the content library: maintain a running inventory of brand assets and identify gaps
• Develop shot lists based on upcoming content needs, campaigns, and social trends
• Capture and direct high-quality photo and video content optimized for social, including real-time content at brand events, partnerships, and activations
• Plan and run content shoots, both on-site and off-site
• Create and edit short-form video (Reels, TikToks) using platform trends, sounds, hooks, and social-first storytelling

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred, or equivalent experience
• 2–3+ years of experience in social media, content creation, digital marketing, or a related field
• Experience capturing and editing short-form photo and video content
• Experience reviewing social media analytics and translating performance data into actionable insights
• Proficiency in Canva and/or Adobe Creative Suite
• Experience with social media management and reporting platforms preferred
• Portfolio of social content created by the candidate, required with application
• Strong understanding of Instagram and TikTok, including current platform trends and best practices
• Strong copywriting skills, with the ability to adapt tone and messaging for social
• Strong eye for what performs and the judgment to act on a timely moment within brand standards

Preferred

• Interest in fitness, nutrition, sports, wellness, or performance culture preferred
• Experience with social media management and reporting platforms preferred
• Experience reviewing social media analytics and translating performance data into actionable insights
• Proficiency in Canva and/or Adobe Creative Suite

Benefits

• Medical
• Dental
• Vision
• 401(k) profit sharing
• Vacation
• Holidays
• Floating Holidays
• Company-paid LTD and life insurance
• Sick leave
• 401(k)