Responsibilities

• The Social Media Specialist will oversee and execute the day-to-day social media responsibilities for the university president, including creating and posting content, monitoring, and responding to comments and interactions, and creating and implementing social media campaigns.
• Works with the Director of Communications, with collaboration from the Social Media Assistant Director, in creating campaigns, managing the content calendar, and scheduling content according to university priorities for the university President.
• Provides reports on content performance on a regular basis and shares findings with the Director of Communications to further optimize the larger social media strategy.
• Monitors audiences on social media platforms (e.g. monitors comments and questions, identifies potential issues, etc.)
• Identifies conversations, comments or content which may put the President or university's reputation at risk. Reports such content to the Director of Communications or other responsible parties for any awareness action.
• Attends university and external events to provide social media coverage as necessary.
• Travels with the university President, as needed, for social media coverage.
• Identifies opportunities and strategies for new social media profiles and initiatives.
• Assists in enforcing social media policy, procedures, and registration.
• Creates or edits content with multimedia tools when necessary (stories/reels).

Requirements

• Bachelor's degree in Journalism, Communications, Public Relations, Marketing or related field and one (1) year of experience working with social media in a communications, marketing, or public relations setting.
• Departmental Requirements: Ability to submit 3 - 4 URL's of managing campaigns from social media platforms.
• Desired Qualifications: A minimum of 3 years of experience in managing a marketing channel or product line.