Social Media Specialist

Responsibilities

• Promotes superior guest service.
• Maintains, and perpetuates a positive organizational culture according to the principles of the Spirit of Tâlícn and the Core Values of ilani.
• Assists in the creation and execution of relevant brand content across a variety of social media platforms, in conjunction with the Marketing Manager.
• Schedules and executes social media messaging
• Utilizes social media monitoring tools and first-hand observations to keep pace with tracking and reports out on posted information found in social media spaces, industry related spaces and public spaces.
• Partners with guest experience to monitor and manage ilani’s online reputation by responding to posts, comments, messages, and online reviews.
• Assists with researching discussions, postings, and comments found in the social communities to identify trends, opportunities, and issues.
• Provides timely notification to the Marketing Manager & the Guest Experience Manager on any public information that supports or inhibits management strategies to enhance brand image and the ability to conduct business.
• Partners with the Guest Experience team to maintain cooperative, productive, and service-oriented relationships with internal departments regarding issues and opportunities.
• Provides on-site support to execute the department’s social media tactics as needed.

Requirements

• Associates Degree in Marketing, Communications, Public Relations, or a related field , plus one (1) year of experience in communications with a strong focus on social networking activities, or an equivalent combination of education and experience.
• Must possess excellent interpersonal skills with an ability to foster a supportive and enabling team environment.
• Excellent written and verbal communication skills.
• Excellent organizational and multi-tasking skills.
• Intermediate knowledge of Word, Excel, and Outlook.
• Understanding of web analytics as they relate to content delivery.
• Able to use web analytics tools to analyze and make recommendations regarding e-mail marketing
• Must be able to sit in front of a computer screen for extended periods of time.
• Must be able to work various shifts and flexible hours.
• Must be willing to work in a smoking environment.

Preferred

• Previous experience with the execution of successful social media strategies in a high volume, complex casino or hospitality environment preferred.
• Knowledge of current social and interactive management systems preferred.