Responsibilities

• Develop and execute comprehensive social media marketing strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging and high-quality content tailored to each platform, incorporating graphic design, photography, video editing, and media editing tools to enhance visual storytelling.
• Manage social media content calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Monitor social listening channels to gather insights on brand perception and industry trends, adjusting strategies accordingly.
• Utilize SEO techniques and keyword research to optimize content for search visibility and audience reach.
• Analyze social media performance using analytics tools such as Google Analytics and platform-specific insights; prepare reports on media performance analytics and marketing online analytics.
• Collaborate with public relations teams to align messaging and manage relationship management efforts with influencers, partners, and followers.
• Implement Facebook Advertising campaigns to boost reach and engagement while tracking ROI through media performance analytics.
• Conduct market research to identify emerging trends in digital marketing performance monitoring and social media platforms.
• Proofread all content for accuracy, branding consistency, and clarity before publishing.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across various platforms.
• Proficiency in Adobe Creative Suite applications including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for graphic design and media editing.
• Hands-on experience with social media management tools such as Hootsuite or Buffer.
• Strong understanding of SEO principles, keyword research, web analytics (Google Analytics), and digital marketing performance monitoring.
• Skilled in content creation including writing engaging posts, photography, video editing, and graphic design.
• Knowledge of social listening tools and techniques for reputation management and trend analysis.
• Excellent communication skills with the ability to craft compelling narratives aligned with branding objectives.
• Ability to analyze data from social media analytics tools to inform strategic decisions effectively.
• Experience in public relations or relationship management within a digital context is a plus.
• Familiarity with e-commerce platforms is advantageous for integrating social media strategies with online sales initiatives.

Benefits

• Flexible schedule