Social Media Specialist

Metairie, LA (On-site)

$40K/yr – $45K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own end-to-end social media campaigns for clients, translating goals into paid and organic activations, while tracking performance, managing budgets, and ensuring brand consistency across multiple accounts.

  • Lead campaigns from conception to launch
  • Manage budgets and measure ROAS
  • Ensure branding and content quality across clients

Job Description

Responsibilities

  • Campaign Execution: Build, launch, and manage paid social ad campaigns and organic content calendars tailored to diverse client goals.
  • Budget & Pacing: Monitor ad spend, manage budgets, and follow pacing protocols to maximize return on ad spend (ROAS).
  • Content & Copywriting: Write engaging ad copy consistent with client image, design graphics or short-form videos.
  • Analytics & Reporting: Track performance metrics via Ads Manager and Google Analytics, delivering client reports as needed.
  • Community Management: Monitor social channels, reply to comments and direct messages, and handle online reputation management.

Requirements

  • 1-3 years of hands-on experience running paid or organic social media campaigns preferred, preferably within an agency environment
  • Working knowledge of Mac operating systems
  • Proficient in Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Google Analytics
  • Basic graphic design and video editing capabilities (Canva, Adobe Creative Suite)
  • Proficient in Microsoft Word, Excel and PowerPoint
  • Ability to create high-quality content consistent with branding for multiple clients and campaigns
  • Demonstrate the ability to lead a campaign from conception to print
  • Manage brand consistency
  • Ability to generate new and original ideas within the parameters of stated objectives
  • Excellent internal/external customer relations

Benefits

  • 401(k) matching
  • Health insurance
  • Paid time off
  • Retirement plan

Salaries

Posted range

$40K/yr – $45K/yr

Taken straight from the job posting.

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Social Media Specialist

Buisson Creative · Metairie, LA · On-site