Social Media Specialist

Responsibilities

• Develop and execute comprehensive social media strategies across multiple platforms to increase brand awareness and engagement.
• Create high-quality, engaging content including graphics, videos, photography, and written posts tailored to each platform’s audience.
• Manage daily social media activities using tools like Hootsuite or Buffer, scheduling posts and monitoring interactions in real-time.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activity.
• Analyze social media performance data using analytics tools such as Google Analytics and platform-specific insights to optimize campaigns.
• Collaborate with marketing teams to align social media content with broader branding and promotional initiatives.
• Engage with followers, respond to comments, messages, and inquiries promptly to foster positive community relationships.
• Stay updated on the latest digital marketing trends, platform updates, and best practices in social media content creation and management.

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Strong graphic design skills utilizing Adobe Creative Suite applications like Photoshop and Illustrator.
• Proficiency with media editing tools for video editing, photo editing, and content optimization.
• Knowledge of SEO principles, keyword research, web analytics, and marketing online analytics.
• Familiarity with social listening tools and social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Ability to craft compelling written content with excellent proofreading skills for accuracy and clarity.
• Experience with advertising campaigns on Facebook Advertising or similar platforms to boost reach effectively.
• Excellent relationship management skills to engage influencers, partners, and community members positively.
• Strong understanding of branding principles combined with creative storytelling techniques for impactful social media communication.

Benefits

• Flexible schedule