Responsibilities

• Plan, coordinate, and execute social media strategy in direct collaboration with each UKBFC business unit.
• Maintain a coordinated content and campaign calendar across all business units, sequenced to unit-level priorities and brand standards.
• Monitor performance metrics across platforms and report results to business unit stakeholders and EDD leadership.
• Design social media and web graphics directly using Canva, Adobe Photoshop, or comparable image generation software.
• Capture original photo and video content on location at UKBFC business units for use in social media and on business unit websites.
• Edit video for publication across social media platforms and embedded website use, including trimming, captioning, color correction, and platform-specific formatting.
• Coordinate with EDD's design-as-a-service vendor (BuzzCube) on creative production that exceeds in-house capacity or requires specialized production.
• Maintain brand consistency across all business unit accounts and websites, in line with EDD brand standards.
• Update and publish content on UKBFC business unit websites (WordPress), including text updates, imagery, and embedded video.
• Coordinate website content updates with each business unit and with Bliss Web Solutions on SEO and technical considerations.

Requirements

• Bachelor's degree preferred with a concentration in marketing, journalism, public relations, or related field.
• No professional license or certifications required.
• Demonstrated experience in social media management, digital marketing, or a related field.
• Direct design proficiency in Canva, Adobe Photoshop, or comparable software — able to produce finished graphics without routing every asset through a vendor.
• Experience capturing photo and video content on location, including basic lighting, composition, and audio.
• Proficiency editing video for social and web publication using Adobe Premiere Pro, CapCut, or comparable software.
• Working knowledge of Meta Ads Manager and LinkedIn Campaign Manager, including campaign setup, targeting, and budget management.
• Experience with native platform scheduling tools (e.g., Meta Business Suite, LinkedIn scheduling, or equivalent).
• Working experience publishing and updating content in WordPress.
• Experience supporting multiple distinct brands or business units under one marketing umbrella preferred.