Social Media Specialist

Responsibilities

• Develop and maintain a social media strategy defining goals, audiences, channels, content themes, and success measures aligned with the Communications Playbook and organizational priorities.
• Manage a content calendar covering anniversary and signature events, outreach, pro bono recognition, public education, and fundraising. Coordinate deliverables and follow up with contributors.
• Write, design, and publish accurate posts, graphics, and short videos using approved branding. Describe services as available at no cost to eligible individuals and list all 12 counties where required.
• Gather stories, photos, and event coverage across the service area. Collaborate with attorneys and program staff to create accurate public education content.
• Protect client confidentiality and organizational integrity. Obtain consent and releases before featuring clients, volunteers, donors, or minors; safeguard privileged and identifying client information; and follow Florida Bar advertising rules and organizational policies.
• Monitor channels daily, respond promptly and courteously, and direct legal inquiries to intake with accurate information. Escalate sensitive, urgent, or negative situations to the Director, Communications & Marketing.
• Manage paid social campaigns for events, awareness, intake, and fundraising, including budgets, targeting, testing, and performance, following the Communications Playbook.
• Support Development and Government/Community Relations with recognition and giving campaigns and content featuring partners, elected officials, and proclamations. Promote signature and community events before, during, and after.
• Coordinate messaging and timing with the media relations lead and marketing project manager across social media, press, and the website. Connect social activity to the website and CRM through forms, landing pages, and tracking links.
• Track reach, engagement, follower growth, clicks, and website and intake referrals. Provide clear monthly reports, recommend strategy adjustments, and contribute to Strategic Engagement impact dashboards.

Requirements

• 1. Commitment
• 2. Background and Experience
• - Bachelor's degree in communications, marketing, journalism, public relations, digital media, nonprofit management, or a related field, or an equivalent combination of education and experience.
• - Three to five years of experience developing and managing social media strategy and content for an organization, agency, or nonprofit. Experience in legal aid, public interest, or another mission-driven setting is a plus.
• - Excellent writing and editing skills, with a portfolio or live examples of social media work.
• - Experience setting goals, analyzing performance, and adjusting strategy, with the ability to explain results simply.
• - Experience with social media scheduling and analytics tools, paid social, Canva or similar design tools, and basic photo and video editing.
• - Experience coordinating multiple projects, priorities, deadlines, and stakeholders, with strong organizational, written and verbal communication, problem-solving, and follow-up skills.
• - Ability to learn new technology quickly, adapt to a fast-paced environment, and collaborate with people at all levels of the organization while working independently.
• - Good judgment in handling confidential and sensitive information, and in deciding when to respond publicly and when to escalate.

Preferred

• Bilingual in English and Spanish preferred, but not required.

Benefits

• 15 paid holidays and 24 days of paid time off
• 100% employer-paid health, dental, life, and disability insurance, plus vision coverage at minimal employee cost
• 100% 403B match after 1 year of employment (5%)
• CLS pays Bar Dues and CLE Credits
• Student loan reimbursement for Attorneys
• Tuition Reimbursement
• Ability to apply for Public Service Loan Forgiveness (PSLF)
• Fantastic work-life balance
• Various opportunities for upward mobility into leadership/more advanced roles
• Pet Insurance